Associate Director Media Planning

Job Description

Our Opportunity:

Chewy is hiring an Associate Director of Media & Communications Planning to amplify our core marketing campaigns and ensure our messaging reaches the right audiences in the most effective way. We’re looking for a strategist who can lead integrated media and communications strategies across all platforms—traditional, digital, and emerging—while aligning messaging across the full marketing funnel. You will develop comprehensive, insight-driven media and communications plans, working closely with cross-functional teams across marketing, media, creative, and brand strategy to drive awareness, consideration, and engagement.  Your work will drive brand awareness, customer engagement, and business growth.

The ideal candidate is a passionate consumer marketing expert with a proven track record of delivering measurable results through innovative media and communications strategies. You should have experience executing successful campaigns across a diverse range of media platforms. A strong background in direct-to-consumer marketing is essential, with the ability to leverage both traditional and digital media to maximize impact. To be successful in this role, you must be: 1) A subject matter expert in media planning and execution, including in-house and agency structures. 2) Data-driven in your decision-making, ensuring optimal media investments. 3) A strong communicator with the ability to influence senior leaders and cross-functional teams. 4)Passionate about pets and committed to delivering impactful marketing that connects with pet parents everywhere.

What You’ll Do:

• Develop and implement comprehensive communication plans that align with Chewy's business objectives
• Own creative content and messaging calendar across to ensure cohesive brand experience across platforms
• Collaborate with cross-functional teams to understand business goals, target audiences, and communication needs.
• Build holistic media experiences that infuses brand and performance media; prioritize and deliver results against multiple business objectives
• Direct channel investment mix in partnership media channel leads
• Analyze syndicated and proprietary data to determine the optimal media vehicles, reach, and frequency for influencing our target audiences
• Develop and write media strategy content for briefs in partnership with campaign leads
• Review of media buys and post analyses in close coordination with our Analytics team to ensure that media plans are maximizing ROI and achieving marketing goals
• Ability to conceptualize and execute projects, with strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail

What You’ll Need:

• 7+ years of media agency or in-house agency experience
• Deep knowledge of online and traditional media and the ability to develop comprehensive media plans including identifying target audiences and developing targeted campaigns
• Experience in ecommerce
• A history of owning, developing, and communicating long-term vision and goals that drive strategies for a portfolio of products
• Comfortable presenting ideas to senior level leadership, balance feedback with backbone to deliver the best plan, and quick to apply any changes