Product Marketing Manager

Job Description

Bullhorn’s core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.

Bullhorn fosters a dynamic and supportive environment where hard work and great results are rewarded and celebrated. We value openness and continuous improvement, encouraging team members to acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritize promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasizing emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a positive and empowering workplace for everyone.

About The Role

As a Product Marketing Manager, you will own product positioning and, in collaboration with other Bullhorn teams, develop go-to-market plans that drive growth and client retention. You will be looked at as a SME, leveraging this expertise in combination with strong business acumen to inform product and business strategy and enable key stakeholders.

Key Responsibilities

• Manage core product, including launch of new and enhanced functionality (messaging, pricing, content, launch activities and marketing campaigns)

• Conduct competitive programming for key competitors (internal and external research, content creation, sales enablement, campaign planning and execution)

• Be a “voice of the customer” – speak with customers and prospects regularly to learn directly from the market and educate the business

• Partner cross-functionally with various teams like Sales, Marketing, Product, and Professional Services to ensure tight alignment across go-to-market plans and product strategy

• Monitor business metrics in regard to revenues, profitability, market share and product portfolio mix

Typical Day

• Go-to-market ownership of the Bullhorn Platform – the global leading recruitment solution for firms around the world

• Leverage your story-telling abilities to bring your product story to life through buyer-focused messaging, blog posts, customer/sales presentations, web content and other customer-facing content

• Serve as a product lead by speaking to customers and Sales team to understand customer needs and requirements, and create solution content (e.g. customer presentation, sales enablement materials, product videos, website copy) to articulate our solution capabilities and value to both external and internal audiences

• Educate both internal and external stakeholders about our product features and their benefits; speak and present internally and externally to promote our product story

• Perform competitive analysis, developing powerful competitive positioning and enabling internal teams including Sales, Solution Consulting, Marketing, and Product

• Partner closely with Product to understand the product strategy and roadmap, providing input from knowledge of market, customers, and go-to-market activities

• Working with the wider marketing organization to drive campaigns to build sales pipeline and hit bookings goals for the Bullhorn Platform, including webinars, digital marketing, account-based marketing and other programs

• Drive adoption of new innovations with our existing client base to ensure they’re maximising their value with Bullhorn.

This job might be a fit if…

• You have at least 3+ years business experience in Product Marketing, Product Management, or a similar function

• You have a strong understanding of SaaS technology, including their business models, market dynamics, and pricing

• You like to get your hands dirty, and are looking for a fast-paced business that’s growing fast

• You have the ability to independently manage projects and expectations cross-functionally to deliver results

• You have excellent written and verbal communication skills, including experience presenting to and working with senior-level executives internally and externally.

• You possess the ability to tell a captivating story using words, images, video; an understanding of how to create content that engages an audience

• You are detail oriented and process-driven. You love data and rely on it to make decisions.

Nice to have

• You have experience working with a CRM, reporting, analytics or Business Intelligence solution

• You have experience in the recruitment/ staffing industry

#LI-Mid

What we offer…

• Benefits eligibility effective DAY ONE including Medical, Dental, Vision, 401(k), 401(k) Match, and more
• Unlimited Planned Paid Time Off
• Global Mental Health Support
• On-Demand Learning & Development
• Quarterly paid volunteer days
• Lucrative Employee Referral Program (eligible for prior to your first day)
• Company-wide mentor program

Bullhorn’s core purpose is to create an incredible customer experience, which starts with first creating an incredible employee experience. Our vision is for every employee to have a sense of belonging, a voice that is heard, and a clear path for success. We are committed to building diverse and inclusive teams, and our culture is shaped by our five core values: Ownership, Energy, Speed & Agility, Service, and Being Human.

We are a people-first culture where everyone’s contribution is valued and respected. We’re looking for smart, forward-thinking individuals who aren’t afraid to challenge the status quo and bring fresh perspectives to the table. If you’re someone who thrives in a casual, yet fast-paced and agile environment, we’d love to have you join us.