VP, Social & Content Strategy Manager

Job Description

Aura is on a mission to create a safer internet for everyone. We are a leading digital security company that provides all-in-one online protection for individuals and families. As we continue to rapidly expand, we're seeking a visionary and results-driven VP, Organic Growth to lead our content strategy, social media, and SEO initiatives.

This critical role will be responsible for defining and executing our organic growth roadmap, ensuring Aura remains at the forefront of how consumers discover, engage with, and trust our brand. The ideal candidate is a creative problem-solver, deeply “socially native,” and thrives on understanding and leveraging the transformative impact of AI on consumer behavior and brand connection.

What you'll do:

• Develop and champion a holistic organic growth strategy: Create a comprehensive roadmap that integrates content, social media, and SEO to maximize Aura's online visibility, drive qualified traffic, and enhance brand authority.

• Lead and mentor a high-performing team: Recruit, develop, and inspire a team of content creators, social media managers, and SEO specialists, fostering a culture of innovation, experimentation, and continuous improvement.

• Innovate our content strategy: Oversee the creation and distribution of compelling, high-quality content across various formats (e.g., blog posts, articles, videos, infographics, interactive tools) that educates, informs, and engages our target audience.

• Drive social media excellence: Develop and execute a dynamic social media strategy that leverages the unique strengths of each platform, builds a strong brand community, fosters authentic engagement, and drives measurable results.

• Optimize for search engine visibility: Lead our SEO efforts, ensuring our website and content are optimized for discoverability and ranking across key search engines, staying ahead of algorithm changes and industry best practices.

• Embrace AI's impact: Continuously explore and implement AI-powered tools and strategies to enhance content creation, personalize user experiences, optimize SEO performance, and gain deeper insights into consumer behavior.

• Analyze and iterate: Establish clear KPIs, track performance meticulously, and utilize data-driven insights to iterate on strategies, identify opportunities, and demonstrate ROI.

• Collaborate cross-functionally: Partner closely with product, marketing, and sales teams to ensure alignment of organic growth initiatives with overall business objectives and campaigns.

• Stay ahead of the curve: Continuously monitor industry trends, competitive landscapes, and emerging technologies in content, social media, and SEO to identify new opportunities and maintain Aura's leadership position.

What you'll bring:

• 10+ years of experience in digital marketing, with at least 5 years in a leadership role overseeing content, social media, and SEO for a high-growth company, preferably in the tech or consumer subscription space.

• Demonstrated track record of significantly increasing organic traffic, engagement, and conversions.

• Profound understanding of social media platforms and trends: You are genuinely “socially native” and instinctively understand how to communicate effectively and authentically across diverse social channels (e.g., TikTok, Instagram, YouTube, Facebook).

• Deep expertise in SEO best practices: You possess a strong command of technical SEO, content SEO, and link-building strategies, with a proven ability to drive organic rankings and visibility.

• Exceptional content strategy and editorial skills: You can define a compelling content narrative, understand audience needs, and guide the creation of impactful content across various formats.

• Strategic mindset with a bias for action: You can develop high-level strategies while also being hands-on and able to execute with precision.

• Creative problem-solver: You thrive on tackling complex challenges with innovative and data-informed solutions.

• Strong analytical skills: You are comfortable with data analysis, performance measurement, and utilizing insights to drive continuous improvement.

• Adaptability and a growth mindset: You are excited by the rapid evolution of digital marketing and eager to embrace new technologies, especially AI, to drive results.

• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.

Why Aura?

• Be part of a mission-driven company that's making a real difference in people's lives.

• Work with a talented, passionate, and supportive team.

• Opportunity to lead and significantly impact the growth of a rapidly scaling company.

• Competitive salary, equity, and benefits package.

If you are a strategic leader who is passionate about organic growth, deeply understands the evolving digital landscape, and is excited by the prospect of leveraging AI to connect with consumers, we encourage you to apply!

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! The base pay range for this position is $180,000 – $200,000, but may vary depending on job-related knowledge, skills, experience and location.

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