Engagement Marketing Specialist

Job Description

Company Description

Amwell digitally empowers payers, providers and innovators, enabling an ecosystem of care that spans across in-person, virtual and automated care.

Amwell provides a leading hybrid care enablement platform in the United States and globally, connecting and enabling providers, payers, patients, and innovators to deliver greater access to more affordable, higher quality care.

Amwell believes that hybrid care delivery will transform healthcare. The company offers a single, comprehensive platform to support all digital health needs from urgent to acute and post-acute care, as well as chronic care management and healthy living.

With nearly two decades of experience, Amwell powers the hybrid care of more than 55 health plans, which collectively represent more than 90 million covered lives, and many of the nation’s largest health systems, representing over 2,000 hospitals, have access to Amwell solutions.

For more information, please visit Amwell.com.

Brief Overview:

As an Engagement Marketing Specialist, you are responsible for supporting the planning and delivery of multi-channel marketing campaigns across a portfolio of customers. In addition, you’ll collaborate with a cross-functional team to help our customers reach and exceed their marketing goals, while also driving visit revenue for Amwell.

You will be responsible for developing consumer and member engagement strategy, sharing data-driven best practices, creating robust marketing plans, and executing multi-channel marketing campaigns for multiple solutions.

This is a customer-facing role that requires excellent communication skills and a collaborative style that brings people together across multiple disciplines.

Core Responsibilities:

• Support planning and execution of multi-channel marketing campaigns for your designated customers, ensuring high quality work and keeping production and deliverables on track.
• Manage the creation, execution and maintenance of digital, print and web marketing assets.
• Compile reports that illustrate campaign performance and draw actionable insights to share with stakeholders.
• Participate in internal engagement marketing meetings.
• Develop slides and other marketing collateral for customer presentations.
• Collaborate with internal teams on customer campaigns to gain an understanding of virtual care marketing strategies, value drivers, and personas.
• Create project plans and manage the delivery of high-quality marketing materials across multiple channels, ensuring all deliverables are on time.
• Develop a deep understanding of our product suite and create marketing/communication programs that support an exceptional end-to-end user experience.

Qualifications:

• Bachelor’s degree, preferably in marketing, communications, or business

• 1-3 years of marketing experience – health insurance experience a plus

• Strong communication and project management skills

• Command of Microsoft business tools (Word, PPT, Excel, Outlook, SharePoint, etc.)

• Experience using Asana project management tool preferred

• Experience with marketing technologies (email automation, marketing analytics, etc.)

Additional information

Job Level:P2

Working at Amwell:

Amwell is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic.

Our Core Values include One Team, Customer First, and Deliver Awesome. Customer First and Deliver Awesome are all about our product and services and how we strive to serve. As part of One Team, we operate the Amwell Cares program, which brings needed assistance to our communities, whether that be free healthcare for the underserved or for people affected by natural disasters, support for equality, honoring doctors and nurses, or annual Amwell-matched donations to food banks. Amwell aims to be a force for good for our employees, our clients, and our communities.

Amwell cares deeply about and supports Diversity, Equity and Inclusion. These initiatives are highlighted and reflected within our Three DE&I Pillars – our Workplace, our Workforce and our Community.

Amwell is a “virtual first” workplace, which means you can work from anywhere, coming together physically for ideation, collaboration and client meetings. We enable our employees with the tools, resources and opportunities to do their jobs effectively wherever they are!

The typical base salary range for this position is $65,000- $89,000. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Some roles may be commission based, in which case the total compensation will be based on a commission and the above range may not be an accurate representation of total compensation.

Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.

Additional Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Birthing parents at Amwell enjoy up to 18 weeks of paid maternity leave
• Non-birthing parents enjoy 10 weeks of paid leave
• US employees experiencing reproductive loss are eligible for up to 7 days of paid leave
• Employee Stock Purchase Program
• Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance