Product Marketing Manager, Growth

Job Description

Location: Hybrid Boston, MA Preferred, Open to Remote

Position Overview

3Play Media is a mission driven tech company that directly impacts the lives of millions of people each day. Our mission is simple: make video accessible to everyone. We do this by leveraging AI and humans to deliver leading recorded and live captioning, audio description, and localization solutions to global media and entertainment, corporate, and education customers. We are seeking a dynamic and detailed-oriented Product Marketing Manager to drive the execution of our go-to-market strategy. This role will be a connective tissue across our teams as 3Play Media grows from an accessibility service to a global localization and accessibility service.  You’ll do this by executing impactful go-to-market strategies alongside our sales and marketing teams. If you are a highly organized product marketer with a proven track record of keeping colleagues aligned and delivering on-time, this is the perfect opportunity for you.

The ideal candidate will bring a mixture of digital marketing and product marketing experience combined with a gravitation towards data analysis with a proven ability to execute seamless cross functional campaigns.

Key Responsibilities

Coordinate Go-to-Market (GTM) Execution: Champion, and meticulously execute comprehensive, cross-functional GTM campaigns across our product suite, ensuring seamless coordination across all relevant teams to achieve aggressive adoption and revenue targets.

Partner With Sales: Establish yourself as a daily go-to partner for sales. Develop and deliver high-impact sales collateral, comprehensive training materials, competitive intelligence, and compelling talk tracks that empower the sales team to articulate product value and close deals efficiently. Finally, walk the talk and support direct sales motions as a primary channel for market insights.

Deep  Marketing Collaboration: Partner with demand generation, content marketing, and other marketing functions to ensure consistent and impactful integration of product messaging, positioning, and value propositions across all marketing channels and campaigns.

Performance Analysis & Optimization: Define, track, and analyze key performance indicators (KPIs) for all GTM initiatives, leveraging data-driven insights to continuously report out performance to the leadership team to ensure maximum impact and efficiency at scale.

Qualifications

• 3-5 years of progressive experience in product marketing, with experience in digital marketing.
• Demonstrated experience in leading and executing successful go-to-market campaigns for products or services that have achieved substantial market penetration and revenue impact.
• Proven ability to partner directly with sales teams throughout the sales cycle, including developing sales enablement materials, delivering training, and providing direct support.
• Exceptional capability to translate complex product features into compelling customer benefits and clear value propositions that resonate with target personas and drive desired actions.
• Full-stack marketing acumen, possessing a solid understanding of how various marketing channels (e.g., content, digital, events, PR) contribute to a holistic and scalable GTM strategy.
• Familiarity with CRM tools (e.g., HubSpot, Salesforce) and marketing automation platforms.
• [Bonus] Experience working in a localization business.

Key Competencies

• Data-Centric: Crave uncovering market data, identify growth opportunities, and shaping the story of what the data tells you.
• Organizational Excellence: Highly organized with strong project management skills, capable of managing multiple priorities and complex initiatives simultaneously.
• Cross-Functional Communication: Proven ability to align diverse groups with unique needs across product, sales, and marketing to achieve shared objectives.
• Autonomy & Initiative: Demonstrated capacity to work independently on complex goals with ambiguous steps, proactively identifying solutions and driving projects forward.
• Customer & Sales Empathy: Deep understanding of customer needs and sales processes, enabling the creation of highly relevant messaging and effective sales enablement.
• Continuous Curiosity: A relentless willingness to question the status quo, explore new ideas, and seek continuous improvement in GTM execution.
• Exceptional Communication: Clear, concise, and persuasive verbal and written communication skills, essential for crafting compelling messages and enabling internal teams.