The question: “What led you down the path to start this company?” is always interesting, as you never know what ultimately inspired the entrepreneur. It could be years of experience working in an industry, maybe it is a personal experience, or it could be a tremendous amount of research to find a problem that’s worth solving… or in the case of Krenar and Tive, it could be your family as the idea stems from his father-in-law’s trucking company and the manual process of located its drivers. From Krenar’s point of view, it is a problem that could be fixed with a tracking system and oh… it is a problem that Krenar just happens to be uniquely qualified to solve based on his expertise and background for wireless connectivity, hardware, and chipsets.
Fast forward to today, Tive is a leading provider of supply chain and logistics visibility technology. Trusted by over 900 customers, the company recently announced a $40M Series C round of funding led by WiL (World Innovation Lab) and Sageview Capital.
Chapters
- 00:00 – Intro
- 02:23 – Advice for Raising Follow On Rounds of Venture Capital
- 08:47 – Krenar’s Background Story in Kosovo
- 11:11 – Landing in Vermont & Experience at Startups
- 19:45 – Background Story of Tive
- 23:32 – Industry Trends
- 25:22 – Naming the Company
- 28:25 – Landing First Customers
- 30:50 – Early GTM Approach & Learning from the Sales Team
- 36:08 – Picking the Right Industry Vertical
- 43:19 – The Latest at Tive
- 46:35 – The Question that Entrepreneurs Need to Ask Themselves
- 48:09 – The Culture at Tive
- 48:20 – New Chapter
- 50:06 – Apps & Book Recommendations.
