MTLC Tech Hot Topic Series: Reshaping the Marketing Organization Around AI
Slalom Consulting 399 Boylston St., #1000, Boston, MA, United StatesMarketing departments, particularly within fast-moving tech companies, are rapidly adopting AI technologies. According to a recent Gartner study, 63 percent of marketing leaders have already invested in AI or are planning to do so within the next two years. With access to large amounts of data, marketers are seeing the opportunities AI brings in such […]