MTLC Tech Hot Topic Series: Reshaping the Marketing Organization Around AI

Marketing departments, particularly within fast-moving tech companies, are rapidly adopting AI technologies. According to a recent Gartner study, 63 percent of marketing leaders have already invested in AI or are planning to do so within the next two years. With access to large amounts of data, marketers are seeing the opportunities AI brings in such areas as audience targeting, campaign effectiveness, and content creation while evolving skillsets of all customer-facing teams.

​At this conference, marketing leaders from various industry segments will discuss how they are building and implementing effective AI practices for marketing strategy, execution, and pipeline development. They will also share how to align the uses of AI technologies with sales objectives, staying ahead of data while evolving marketing organization structures and skillsets.

​This conference is for senior leaders, including those in operations and include:

• ​Marketing (Corporate and Product Marketing) (Director Level and Above)

• ​Revenue Operations (Director Level and Above)

• ​Compliance and Privacy (Director Level and Above)

​ During this event you will:

• ​Hear use cases on the key workflow areas Marketing organizations are targeting for testing and adoption of AI tools to meet business objectives.

• ​Learn best practices on how to improve marketing and revenue outcomes through Generative AI to discover and engage new and targeted audiences.

• ​Network and learn with industry peers to help you apply these learnings to your own initiatives.

​Speakers

​Opening Remarks:

​Carol Meyers, Partner, Glasswing Ventures and Independent Board Member

​ Panel:

• ​Sangeeta Prasad, CMO, Slalom
• ​Justin Holmes, Head of Marketing and Public Policy, Zipcar
• ​Jennifer Ortiz, EVP, Marketing, Progress
• ​Katie Desmond, Partner and Chief Revenue Officer, Imarc

​Lightening Talk:

​Jen Dold, Vice President, Revenue Marketing, Acquia