Crayon

Crayon tracks hundreds of millions of pages across 7 million websites. We use artificial intelligence to generate insights & help marketers get leverage.

Crayon

108 Lincoln Street, Suite BA
Boston, MA 02111

Company Overview

Want to see what's happening in your market? Get a free intel report on your competition.

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A bit about us

  • Crayon HQ is conveniently located near South Station in Boston.
  • We aspire to make millions of customers happy and generate billions of dollars in enterprise value in the process.
  • We are product-driven and customer-driven. We care a lot about building a great product and we care a lot about creating massive value for customers.
  • We believe marketing & sales teams can get massive leverage by systematically ingesting data from their external environment and mining that data for actionable intel. That might not be obvious today, but we believe it will be obvious in a decade.
  • We only hire awesom-azing people.
  • We are passionately opposed to politics, bureaucracy and bs.
  • We have a no jerks policy.
  • We get free snacks & beer & stuff like that, we do happy hours and events, but that's not why we work here.
  • We get high fives any time we want them... we laugh, we cry, we have fun.
  • We're venture backed. We've partnered with some of the best investors in the world.
  • Crayon tracks over 160 million pages across millions of companies, and surfaces actionable intel for sales & marketing teams. If you want to learn more, go sign up.

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Blog

December 5, 2017
Keeping tabs on your competitors involves more than monitoring their announcements or online reviews. Competitive intelligence requires analysis in order to turn information into actionable insights. But that process isn’t easy - how do you get the right intelligence, how do you draw conclusions from that data, and what do you do with that analysis? Here are a few steps to get you started with spotting and leveraging competitor trends....
November 20, 2017
The following post was written by Zach Golden, Consultant at Anova Consulting Group, a leading provider of B2B win loss analysis. There is nothing quite like the feeling of closing a sale with a successful team effort, especially when up against a top competitor. But after the celebration fades, how often do teams have an accurate sense of which aspect of the offering or sales process resonated with the prospect? Other times, when a top rival wins the day, negative emotions set in -- disbelief...
November 7, 2017
You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike, and analyze the data to identify trends and strategies. What then? One of the biggest challenges with making use of competitive intelligence is distributing that intel to the relevant stakeholders within your organization....
October 25, 2017
Competitive intelligence skills need to be honed and sharpened regularly. The field of competitive intelligence changes constantly, with new tactics and strategies popping up and “best practices” losing their effectiveness. The best way to stay ahead of the pack is to be constantly seeking out new learning opportunities. Fortunately, there are several free resources available for those hoping to learn more about competitive intelligence. We have included sources that lay the groundwork fo...
October 10, 2017
Would you like to be oblivious of your competitors? Of course not, though a world of blissful ignorance can sound appealing. No one wants to be blind-sided or overtaken by a competitor, no matter how big or small they may appear to be. Yet actually making the commitment - in terms of time or money - can be a difficult task, especially if and when it involves getting teammates and managers on board with the decision....

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