Crayon

Crayon is a market intelligence company that helps businesses track, analyze, and act on everything happening outside their four walls.

Tens of thousands of teams use Crayon’s software to capture and analyze complete market intelligence, pulling from more than 7 million sources and using artificial intelligence to surface and prioritize insights. We believe millions of businesses have yet to take advantage of the intelligence data available today to drive actionable insights and opportunities.

Crayon

108 Lincoln Street, Suite BA
Boston, MA 02111

Company Overview

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A bit about us

  • Crayon HQ is conveniently located near South Station in Boston.
  • We aspire to make millions of customers happy and generate billions of dollars in enterprise value in the process.
  • We are product-driven and customer-driven. We care a lot about building a great product and we care a lot about creating massive value for customers.
  • We believe marketing & sales teams can get massive leverage by systematically ingesting data from their external environment and mining that data for actionable intel. That might not be obvious today, but we believe it will be obvious in a decade.
  • We only hire awesom-azing people.
  • We are passionately opposed to politics, bureaucracy and bs.
  • We have a no jerks policy.
  • We get free snacks & beer & stuff like that, we do happy hours and events, but that's not why we work here.
  • We get high fives any time we want them... we laugh, we cry, we have fun.
  • We're venture backed. We've partnered with some of the best investors in the world.
  • Crayon tracks over 160 million pages across millions of companies, and surfaces actionable intel for sales & marketing teams. If you want to learn more, go sign up.

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Blog

April 24, 2018
Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Plotting and comparing solutions in a competitive matrix allows you to gain perspective and insight about where you fit into the overall playing field - how you stack up and where your strengths lie. Effective competitive comparisons start with benchmarking your own company and creating a framework to evaluate each solution across a set of dimensions. Here are a few types of...
April 19, 2018
One helpful tool in an effective sales enablement playbook is battlecards, especially for when a prospect is choosing between your product and a competitor’s. All too often, companies make the mistake of filling these battlecards with points that have been collected by word of mouth. For instance, if a salesperson is on a call with a prospect and that prospect mentions something about a competitor, that may be added to the battlecard. But, how can you ensure that it’s an accurate insight, an...
April 11, 2018
I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at Founder Collective, Maia Heymann at Converge, and notable angel investors....
April 4, 2018
Competitive analysis should be an integral part of every business’ strategy. Earlier this year, we conducted a survey and published the 2018 State of Market Intelligence Report to uncover how businesses are analyzing their competitive landscape. It was encouraging to find that 82% of people are tracking their own company alongside their competitors. This may seem like a high percentage, but truthfully, the number should be 100% - every company should be tracking themselves alongside their comp...
March 28, 2018
Product Marketing is a function so interconnected with multiple departments that, from company to company, it can even report into different teams altogether. Product Marketing - as its name indicates - is closely connected with both the Product and Marketing organizations. Factors like industry, company culture, and the specific leaders in the organization can play a role in where and how the team is structured. Where is the right fit and why? I turned to Marketing, Product, and C-level executi...

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