51 - 100 employees
Series A
Enterprise Software / SaaS
Marketing & Sales Tech

Crayon Company Overview

Crayon is a market and competitive intelligence company that helps businesses track, analyze, and act on everything happening outside their four walls.

Tens of thousands of teams use Crayon’s software to capture and analyze complete market intelligence, pulling from hundreds of millions of sources and using artificial intelligence to surface and prioritize insights. We believe millions of businesses have yet to take advantage of the intelligence data available today to drive actionable insights and opportunities.

Want to see what's happening in your market? Get a free intel report on your competition.

Jobs at Crayon

 
2 Jobs Listed
Boston
About Crayon Crayon’s competitive intelligence platform enables businesses to capture, analyze, and act on everything happening outside their four walls. Named an industry leader by Forrester and G2, Crayon’s software is trusted by hundreds of leading businesses to keep up with competitor information - external messaging and positioning, product and pricing changes, hiring plans, go-to-market strategies, and more. Crayon’s platform then helps businesses act on this information, increasing sales win rates, improving marketing performance, informing product strategies, and...
Software Engineering/QA
Boston
About Crayon Crayon’s competitive intelligence platform enables businesses to capture, analyze, and act on everything happening outside their four walls. Named an industry leader by Forrester and G2, Crayon’s software is trusted by hundreds of leading businesses to keep up with competitor information - external messaging and positioning, product and pricing changes, hiring plans, go-to-market strategies, and more. Crayon’s platform then helps businesses act on this information, increasing sales win rates, improving marketing performance, informing product strategies, and...
Software Engineering/QA

Culture & Values

  • We are product-driven and customer-driven. We care a lot about building a great product and we care a lot about creating massive value for customers.
  • We hire people who are awesome at what they do, but want to improve every day. We love a good challenge, which is good because building a company isn’t easy.
  • We thrive on new ideas and perspectives, and love to collaborate to solve problems.
  • We have free snacks and beer, we have happy hours and events, but that’s not why we work here.
  • We are passionately opposed to politics, bureaucracy, and bs. We make way for everyone to do their best work.
  • We strive to solve problems with technology. We use software to fuel our growth, and engage humans to add value where they are most impactful.
  • We try to surround ourselves with amazing people who are smarter than us - so that we can constantly learn and improve. 

Benefits & Perks

  • Competitive Salary: We pay at or above market.
  • Equity: You're early to the party at Crayon and we want you to be a shareholder in the company.
  • Medical & Dental Insurance: We have good health & dental plans through Blue Cross Blue Shield of MA.
  • 401k Plan: Every full-time employee is eligible to contribute to a 401k retirement savings plan.
  • Unlimited Vacation: We don’t track vacation days… you take the time off when you need it, and we encourage you to take the time to recharge.
  • Professional Development Budget: As many books and networking coffees you want, plus education budget for professional development.
  • Top-Notch Equipment: Top of the line Macbook Pro, monitor, adjustable standing desk, and any other equipment you need.
  • Convenient Location: Our office is centrally located in downtown Boston near South Station with access by T, bus, and commuter rail.
268 Summer St
Boston, MA 02210

Blog

October 22, 2020
Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. The truth is that competitive intelligence will benefit your sales, marketing, product, product marketing, c...
October 16, 2020
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Anand Patel, Senior Product Marketing Manager at TeamSnap. ED: What is your role, and what does your company do? AP: I am a Product Marketer at TeamSnap, a sports management platform. We provide solutions to help sports organiz...
October 14, 2020
Integrating competitive intelligence into your business strategy is not always a seamless process, especially if you don’t know where to start. We like to break down the competitive intelligence process into six steps, and gathering your intelligence is, of course, a critical step. Before you gather your intel, you need to identify your competitors and identify areas of interest to track in your competitors’ digital footprints. According to the State of Competitive Intelligence Report, gathe...
October 8, 2020
Most startups and growth-stage tech companies are understandably judicious in their outlay of capital. When you’re under the venture capital magnifying glass and trying to prove your product is commercially viable, investments in functions like sales and demand generation are seemingly safe bets. Both of those functions are easily tied to revenue production, unlike some other functions for which the ROI is hazier. One of those hazy functions is product marketing. A target of chronic underinve...
September 30, 2020
A successful product launch is a machine with many moving parts—it requires focus, clear-thinking, and organization to successfully pull it off. While many product marketers are laser-focused on external communication, internal communications often don’t get the same level of care. Internal communication is essential to a successful product launch. It aligns the entire company on a single message, which makes the launch itself much more successful.  As a product marketer, you’re defi...