TVision Insights

While TV viewing behavior has rapidly evolved, TV measurement standards have essentially remained the same since the advent of ratings in 1950. TV measurement certainly hadn’t kept pace with the detailed, value-based insights available in digital media. But all of that is changing – TVision is providing the fulcrum for the industry’s tipping point. 

TVision’s cutting-edge computer vision technology gathers second-by-second data from a nationally representative panel of households. Our person-level insights are critical components driving innovation at the major providers of alternative currency for TV measurement. Measurement leaders like iSpot, VideoAmp, and Oracle all trust TVision data. 

TVision is also providing brands and agencies insight into ad attention and viewability – which are recognized as cross-platform KPIs that enable marketers to understand the value of advertising across multiple media platforms – including TV, CTV, and digital. Some of the largest brands in the world, top media networks, and streaming applications access TVision’s TV engagement metrics.