Matt Phillips is a senior product leader at Wayfair who is fundamentally reshaping how one of the world’s largest retailers navigates the shift toward “Agentic Commerce.” Matt has spearheaded Wayfair’s strategy for a world where shopping increasingly happens through conversational and AI-assisted platforms. By treating AI-driven discovery and content creation as core platform capabilities rather than ad hoc tools, he has ensured that Wayfair’s massive product catalog remains discoverable and competitive as AI agents begin to shop on behalf of humans.

Matt’s influence extends deep into Wayfair’s internal operations, where he has championed the transition to AI-supported content and experimentation workflows. Under his direction, teams have launched multi-step creation and review systems that drastically reduce manual effort and improve storefront consistency. He is also a vocal advocate for raising the technical bar for product managers, pushing teams to master system-level thinking and MLOps. By partnering with organizations like Google to define the future of retail protocols, Matt has established himself as a primary architect of the AI-enabled shopping experience in the Boston ecosystem.