As SVP of Social & Influencer at SharkNinja, Stacy Carpenter built the Social Signal Engine — a proprietary AI-powered intelligence infrastructure that fundamentally changed how one of the world’s fastest-growing consumer brands turns social data into business decisions.

Stacy architected a multi-workstream program that connects SharkNinja’s proprietary social performance signals to downstream decisions in content production, influencer investment, retail execution, and global GTM strategy. The system moves the organization from retrospective reporting to real-time, signal-driven execution — compressing what once took weeks of manual cross-platform analysis into actionable intelligence that global teams act on immediately.

This custom AI infrastructure now acts as a critical element in SharkNinja’s global GTM strategy, guiding content production, strategic influencer investments, and multi-channel distribution decisions, creating a replicable blueprint for how modern consumer brands can operate at the speed of social.