As Director of Product Marketing at Hometap, Jordan has transformed AI from a novelty into a core structural layer for the PMM function. Jordan pioneered the deployment of advanced LLM systems to synthesize qualitative customer research at scale, programmatically processing voluminous interview transcripts, survey data, and multi-platform reviews.

Additionally, she partnered cross-functionally with the UX team to co-develop an AI-powered Settlement Calculator, a real-time internal engine that completely replaced manual financial number-crunching for Hometap’s design and creative teams.

The immediate business value of Jordan’s AI philosophy is anchored in her team’s quarterly Voice of Homeowner program. By converting days of manual qualitative reading into high-velocity, AI-assisted analysis, her team rapidly extracts actionable consumer priorities to inform product design and champion financial transparency for homeowners. By deliberately applying automation to eliminate operational drag across research synthesis, scenario modeling, and content production, Jordan has successfully protected her team’s energy for high-value strategic execution, establishing a powerful baseline for AI fluency across her entire organization.