Imprivata
Sales Development Representative
Job Description
We are seeking a Sales Development Representative to join our team. This is a hybrid opportunity based out of our Waltham, MA office.
Job Summary
The Sales Development Representative (SDR) plays a critical role in driving revenue growth by generating qualified pipeline for Imprivata’s sales organization. This role combines strategic outbound prospecting with inbound lead qualification to create high-quality sales opportunities across assigned accounts and industries. SDRs partner closely with Account Executives to execute territory strategy, engage target buyers, and position Imprivata’s solutions through relevant, value-driven conversations. This role is designed as a foundational step in a high-performance sales career, with opportunities for advancement into Account Executive and other revenue roles based on performance.
Duties and Responsibilities
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Drive qualified pipeline growth through outbound prospecting and inbound lead qualification across assigned target accounts and industries.
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Execute multi-channel outreach (phone, email, social) using structured cadences within a modern sales engagement platform.
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Partner with Account Executives to define territory strategy, prioritize target accounts, and coordinate opportunity follow-up.
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Qualify prospects against established criteria to ensure strong Sales Accepted Lead (SAL) and SQL conversion rates.
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Research accounts and leverage prospecting tools to identify new logo and cross-sell opportunities. Maintain accurate activity tracking, lead management, and pipeline documentation in Salesforce.
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Consistently meet or exceed defined performance metrics related to activity, opportunity creation, and pipeline contribution.
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Engage decision-makers at multiple levels, including executive stakeholders.
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Provide feedback to Sales and Marketing on messaging effectiveness, campaign performance, and market insights.
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Take ownership of individual performance goals while contributing to overall team success.
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Other duties as assigned and required.
Required Qualifications
- Bachelor’s or Associate’s degree preferred.
- 0-2 years’ experience of relevant customer-facing, sales, business development, recruiting, hospitality, or other relationship-driven experience.
- Demonstrated drive to achieve measurable goals in a fast-paced, results-oriented environment.
- Strong written and verbal communication skills with the ability to engage professionally across multiple channels.
- Comfortable handling high-volume outreach and navigating rejection with resilience and professionalism.
- Demonstrated curiosity about business challenges and a desire to continuously learn and improve.
- Highly organized with strong time management and prioritization skills.
- Coachable, accountable, and motivated by performance-based success.
- Experience using CRM systems (Salesforce preferred), sales engagement platforms, and prospecting tools is a plus.
#LI-Hybrid #LI-SF1