Liaison International
Strategy & Positioning Specialist
Job Description
At Liaison, we’ve helped higher education institutions build better, more diverse classes for three decades. You may recognize us as the company behind the Centralized Application Service (CAS), Enrollment Marketing services and platform (EMP), SlideRoom, Time2Track, TargetX (CRM) and Othot.
Everything we do is focused on taking that proven success and expanding its scope and scale. Over 31,000 programs on more than 1,000 campuses see us as a forward-thinking partner integral to meeting their total enrollment goals — and we’re building the data- and mission-driven team that will reinforce our role for decades to come.
The Strategy and Positioning Specialist plays a key role in supporting the development and execution of sales enablement and go-to-market initiatives for Liaison’s products and services. This role combines analytical thinking, project support, market intelligence, and creativity to help strengthen Liaison’s competitive positioning and long-term growth strategy. The Strategy and Positioning Specialist assists with cross- functional teams to gather the necessary data and insights to inform the development of the appropriate messaging and compelling narratives to enhance Liaison’s brand perception and competitive advantage.
Responsibilities:
- Go-to-Market (GTM) and Product Positioning and Messaging: Regularly assist in the development of product positioning and messaging for Liaison for new products and refinement of existing products to address market changes and dynamics.
- Market Research: Utilize market analysis, competitor research, and customer segmentation to identify any trends or messaging to uniquely position Liaison’s products and services.
- Product Expertise: Develop an expert grasp of Liaison’s products, buyers, institutions’ needs, and how Liaison compares against competition.
- Messaging & Positioning: Develop clear, compelling messaging and product narratives that communicate differentiation and resonate with target audiences.
- Content Development: Partner with content and design teams to produce appropriate product-related materials.
- Collaboration: Work closely with the product team to understand the roadmap and translate technical details into customer-facing benefits.
- Company-Wide Support: Support the wider Liaison offices for support at events, webinars, trainings, etc. as needed.
Position Requirements:
- Bachelor’s Degree in Marketing, Business, Communications or related field
- Strong understanding on conducting market research, competitive analysis and customer segmentation in the higher education space
- Excellent written and verbal communication skills
- Ability to work in cross-functional teams and manage multiple projects in a face paced environment
- Creative thinker with strong problem-solving and analytical skills
- Proficient in Microsoft Office (Excel, Word, PowerPoint)
The base salary range for this role is listed below. Exact compensation may vary based on skills, experience, and location.
