Senior Director, Growth Marketing

Job Description

Snr. Director, Growth Marketing 
 
Quickbase is seeking a visionary and results-driven Senior Director of Growth Marketing to lead our demand generation function across multiple strategic business segments. As the head of a high-performing team of growth marketing managers, you will be responsible for architecting and scaling integrated marketing programs that drive pipeline and accelerate revenue growth. This is a high-impact, cross-functional leadership role that will directly shape how Quickbase engages buyers and scales growth across industries.

Key Responsibilities

Strategic Leadership & Planning

•  Define and execute the strategic vision for growth marketing, aligning with overall company objectives and revenue targets
• Lead a team of growth marketing managers, providing mentorship, performance coaching, and career development
• Collaborate with executive leadership, product marketing, and sales to establish go-to-market strategies for key verticals and segments
• Identify new opportunities for demand generation and marketing innovation to expand reach and accelerate pipeline growth, particularly in the areas of AI and GTM automation

Campaign Strategy & Execution

• Oversee the planning, development, and execution of multi-channel, full-funnel marketing programs across owned, earned, and paid channels
• Drive campaign development for key growth initiatives, ensuring clear audience segmentation, and cohesive buyer journeys
• Align marketing programs with sales motions and revenue operations for seamless execution and measurement
• Manage budget planning and resource allocation across campaign initiatives

Team & Program Management

• Hire, manage, and scale a team of segment-focused growth marketers
• Develop standardized processes and frameworks for campaign planning, execution, and optimization
• Oversee agency and vendor relationships to support scalable program delivery
• Drive operational excellence and ensure team accountability for performance

  Performance Optimization & Analytics

• Establish KPIs and performance benchmarks to measure campaign and channel effectiveness
• Collaborate with marketing operations and business intelligence teams to build dashboards and provide ongoing reporting
• Leverage insights and testing frameworks to continuously improve campaign performance and marketing ROI
• Stay abreast of market trends, buyer behavior, and competitive strategies to inform planning and positioning

Required Qualifications

• 10+ years of progressive experience in technology marketing with demonstrated success in demand generation and campaign management
• Proven ability to leverage established go-to-market technology solutions like Marketo, Salesforce, 6Sense, Drift, Outreach & Zoominfo to power campaigns, and a general knowledge of newer growth tools that leverage AI and automation to deliver more personalized experiences. 
• Proven ability to lead geographically dispersed teams and manage complex projects simultaneously
• Outstanding communication and presentation skills with the ability to influence at all organizational levels
• Demonstrated experience in integrated campaign execution
• Strong analytical skills with experience in marketing metrics analysis
• Exceptional organizational abilities with attention to detail and commitment to meeting deadlines
• Experience working within a matrix organization and managing cross-functional initiatives