Graphic Designer II

Job Description

As a Brand Designer II at ZoomInfo, you will play a pivotal role in elevating our brand identity and visual storytelling as the go-to-market intelligence platform. Working closely with the Creative team and Marketing team partners, you will craft compelling designs that resonate with our audiences and elevate our market presence. Your creative expertise will help shape ZoomInfo’s brand perception, ensuring consistency and innovation across various digital and print platforms. You’ll collaborate with cross-functional teams to bring our brand to life through high-quality design solutions that align with our company’s goals and brand vision.

What You’ll Do (Essential Functions):

• Develop and execute creative concepts for brand campaigns, product launches, sales collateral, digital assets, social media, event branding, and other brand-related initiatives.
• Maintain and refine ZoomInfo’s brand guidelines to ensure visual consistency across all touchpoints.
• Collaborate with cross-functional teams, including Content, Demand Generation, Product Marketing, and Product Design, to deliver cohesive design solutions that communicate the value of our product simply and effectively.
• Create visually engaging presentations and motion design storyboards that illustrate our product narrative.
• Use data-driven insights to iterate on design performance, particularly for social and display assets, optimizing for engagement and effectiveness.
• Manage and proactively take ownership of multiple design projects from concept to execution in a fast-paced environment, meeting deadlines and maintaining high-quality standards.
• Stay updated on industry trends and incorporate best practices to keep ZoomInfo’s visual brand fresh and relevant.
• Collaborate and promote a culture of feedback between fellow designers and the Creative team at large.

What You Bring (Required Qualifications):

• 3-5 years of professional experience in marketing design, graphic design, or a related field.
• Strong portfolio showcasing expertise in branding, marketing design, and visual storytelling.
• Proficiency in Figma and Adobe Creative Suite (Illustrator, InDesign, & Photoshop)
• Excellent understanding of typography, color theory, composition, and layout principles.
• Experience designing for digital, social media, print, and other marketing channels.
• Ability to translate complex concepts and software workflows into visually compelling designs.
• Strong project management skills with the ability to prioritize tasks in a fast-paced environment.
• Exceptional attention to detail and ability to fully own projects from brief through completion
• Strong communication and collaboration skills, with the ability to take and give constructive feedback.
• Must be open to flexible working hours to accommodate time zone differences and meet tight deadlines.

Helpful to Have (Preferred Qualifications):

• Experience in B2B technology or a related field.
• Familiarity with project management tools like Jira or Asana.
• Excitement in B2B software and experience explaining product features and value propositions through UI illustration.
• Experience designing for motion design, interactive design, and video, or animating yourself.
• Understanding of UX/UI principles and experience collaborating with web design and development.
• Passion for brand development and a keen eye for emerging design trends.

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