Associate Product Marketing Manager

Job Description

• About the Role:

  As part of Aura’s Product Marketing team, you’ll support a comprehensive go-to-market strategy for Aura products with the goals of increasing customer subscriptions and lifetime revenue.  You’ll partner closely with cross-functional teams like Product, Marketing Acquisition, Design, and Analytics to drive business goals by coordinating pricing and packaging efforts, developing insights-driven marketing campaigns, and supporting ongoing channel testing needs to increase customer subscriptions and revenue.

   

  The team member we’re looking for is customer-centric, collaborative, highly organized, data-driven, and results-oriented. They must be an excellent cross-functional collaborator with strong written and oral communication skills.

  Key Responsibilities:

  1. Drive Business Growth. Contribute to Aura’s business growth by collaborating with the Marketing Acquisition teams and external partners to test new customer segments, channels, and funnel strategies.
  • Develop and optimize customer journey touchpoints to improve conversion and engagement.
  • Collaborate with partners to collect insights and requirements that drive performance improvements.
  • Create and refine pricing offers, creative assets, landing pages, and enrollment funnels that meet business goals and deliver an exceptional customer experience.
  • Work cross-functionally with teams such as Product, Design, Analytics, Marketing Acquisition, and Sales to align on key milestones and project deliverables.
  • Identify inefficiencies in workflows and processes, and partner with stakeholders to implement operational improvements.
  • Deliver high-quality campaigns grounded in clear, measurable business goals.
  1. Support Go-to-Market (GTM) Launches. Help shape and execute GTM strategies for new product features and updates.
  • Conduct quantitative and qualitative research to better understand target customer segments.
  • Synthesize insights into actionable recommendations for Product, Marketing, and customer-facing teams.
  • Contribute to successful product launches by developing messaging frameworks, pricing and packaging proposals, sales training materials, and creative briefs for channel assets.
  • Ensure all GTM initiatives are well-coordinated and deliver a seamless, high-impact customer experience.

  Qualifications:

  • Bachelor’s degree or equivalent practical experience
  • 5+ years experience in marketing
  • 3+ product marketing within B2C
  • Strong project management skills with a focus on delivering high-quality results in a fast-paced environment with a proven record of flawless execution
  • Proven ability to collaborate effectively across departments and functions to drive alignment and achieve business objectives.

  Additional preferred qualifications:

  • Experience in cyber-security industry a plus
  • Excellent communication, analytical and quantitative skills
  • Experience with project management tools and operational experience designing and monitoring process to streamline workflows
  • Possess great passion and empathy for the customer. Demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
  • Demonstrated ability to drive measurably successful product launches and campaigns
  • Ability to work on multiple projects in a fast-paced dynamic environment

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $80,000-$115,000, but may vary depending on job-related knowledge, skills, experience and location.

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