Senior Director, Demand Generation

Job Description

Tripleseat is the leading cloud-based catering and event management platform trusted by over 18,000 venues, including restaurants, hotels, and unique event spaces. We are passionate about hospitality and driven by the mission to help venues book and manage events more efficiently, driving revenue growth through powerful, easy-to-use technology.

Reporting directly to the Chief Marketing Officer, this leader will be responsible for developing and executing comprehensive marketing strategies to drive lead generation, customer acquisition, and revenue growth. This role requires a strategic leader with a deep understanding of digital marketing, sales alignment, and data-driven decision-making.

Location:

This role is based in our Concord, MA office, and a hybrid work schedule will be offered.

Travel Expectations:

They will be required to travel to trade and company events to promote Tripleseat. Candidates should anticipate 25-30% travel.

Key Responsibilities

• Strategic Leadership: Develop and implement a scalable demand generation strategy that aligns with Tripleseat’s business objectives and growth targets.

• Team Management: Lead, mentor, and grow a high-performing demand generation team, fostering a culture of innovation and accountability.

• Campaign Execution: Oversee the creation and optimization of multi-channel campaigns, including SEO, SEM, email marketing, content syndication, and paid media.

• Sales Collaboration: Work closely with sales leadership to define lead qualification criteria, ensure smooth lead handoff, and optimize the sales funnel.

• Marketing Technology: Manage and optimize the marketing technology stack, including CRM and marketing automation platforms, to enhance efficiency and effectiveness.

• Performance Analysis: Utilize analytics to measure campaign performance, ROI, and pipeline contribution, adjusting strategies as needed.

• Budget Oversight: Develop and manage the demand generation budget, ensuring optimal allocation of resources to high-impact initiatives.

Knowledge, Skills, and Abilities Required:

• Strong strategic and analytical thinking, with the ability to synthesize data into actionable insights.

• Proven success designing and executing large-scale, multi-channel marketing programs.

• Exceptional collaboration and communication skills, especially cross-functional leadership.

• Ability to thrive in a fast-paced, high-growth, and agile environment.

• Proficiency with marketing automation platforms, CRM systems, and campaign reporting tools.

• Experience with account-based marketing (ABM) strategies and tools.

• Familiarity with content marketing and lead-nurturing best practices.

• Knowledge of the hospitality or event management industry is a plus.

• A customer-focused attitude and the ability to build rapport across teams.

Preferred Experience:

• 10+ years of experience in demand generation or digital marketing, with at least 5 years in a leadership role within B2B SaaS or technology companies.

• Proven track record of developing and executing successful demand generation strategies that drive measurable business growth.

• Strong analytical skills with experience in data-driven decision-making and performance optimization.

• Expertise in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms.

• Excellent communication and collaboration skills, with the ability to work effectively across functions and with senior leadership.

• Experience managing budgets and forecasting for demand generation initiatives.

Tripleseat truly values its employees and places a high emphasis on their well-being and happiness. We understand that our people are the driving force behind its success and strive to create a positive and supportive work environment. We love what we do and who we get to do it with! Here are some of the awesome benefits that Tripleseat offers to its employees:

• Competitive Medical, Dental, and Vision Insurance: Tripleseat provides its employees with comprehensive medical, dental, and vision insurance coverage, ensuring that their health and well-being are taken care of.

• Company Paid Life Insurance, Short- and Long-Term Disability Plans: Tripleseat takes care of its employees by providing them with life insurance coverage, as well as short and long-term disability plans to protect them in case of unforeseen circumstances.

• 401(k) with Company Match: Tripleseat offers a 401(k) retirement plan to its employees, and also provides a company match, helping employees save for their future and plan for retirement.

• Parental Leave: Tripleseat understands the importance of work-life balance and offers parental leave to employees who become parents through birth, adoption, or foster care, allowing them to bond with their new family members without worrying about their job security.

• Flexible Paid Time Off: Tripleseat believes in the importance of work-life harmony and offers flexible paid time off to its employees, giving them the flexibility to take time off when needed and maintain a healthy work-life balance.

• Pet Insurance: Tripleseat recognizes the importance of pets in employees’ lives and offers pet insurance to help them take care of their furry friends and ensure their well-being.

At Tripleseat, we place a high value on our employees’ well-being and happiness, recognizing that they are the driving force behind our success. We are committed to fostering a positive and supportive work environment. We take pride in our work and the collaborative spirit of our team We are proud to be an equal-opportunity employer, not discriminating based on race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information. We are dedicated to fostering a culture of inclusion, diversity, and equity. Tripleseat empowers all team members to realize their full potential. Everyone Valued – Everyone Included.