Product Marketing Manager, Life Sciences & Research

Job Description

Linus Health is a digital health company focused on transforming brain health for people across the world. By advancing how we detect, diagnose, and address cognitive and brain disorders – leveraging cutting-edge neuroscience, clinical expertise, and artificial intelligence – our goal is to enable a future where people can live longer, happier, and healthier lives with better brain health.

We are a team of 115+ (and growing!), embarking on an exciting period of accelerated growth. We invite collaborative, self-driven and impact-oriented professionals to join our dynamic and fast-growing team.

Does this sound like an innovative & disruptive start-up where you could see yourself? If so, please continue reading!

The Role:

We’re looking for a Product Marketing Manager to lead go-to-market strategy and execution focusing on life sciences, academic research, and pharmaceutical organizations. In this role, you’ll be responsible for crafting compelling narratives, building breakthrough campaigns, and partnering across the company to fuel adoption and engagement among our research-oriented audience.

This is an exciting opportunity for a strategic and creative product marketer who thrives on innovation, loves working cross-functionally, and wants to help define the future of digital cognitive research.

What You’ll Do:

1. Go-to-Market Strategy & Launch Campaigns:
• Develop and execute comprehensive go-to-market strategies for new product features and releases, ensuring alignment with company objectives and customer needs.
• Work with cross-functional teams (Product, Sales, Customer Success, etc.) to help plan and execute smooth product launches and drive adoption.
• Responsible for developing and executing high-impact, inventive campaigns tailored to the needs of scientific and research buyers. Campaigns may include creating videos, outlining website requirements and updates, forging social media and influencer partnerships, and crafting event strategies. The role also involves organizing webinars, managing paid digital advertising, designing outbound email messaging, showcasing customer success stories, and producing engaging content such as blog posts. 
2. Market Research & Competitive Analysis:
• Conduct in-depth market research to understand customer pain points, market trends, and competitive landscape.
• Analyze and track industry developments to refine product positioning and messaging.
3. Positioning & Messaging:
• Craft clear and compelling product messaging that differentiates our software in the marketplace.
• Create value propositions that resonate with key stakeholders, including healthcare professionals, administrators, IT teams, and others.
4. Sales Enablement:
• Collaborate with the sales team to develop sales tools, presentations, and collateral that communicate the value of our products effectively to prospects and customers.
• Provide training and support to the sales team on product features, benefits, and competitive differentiation.
5. Customer Insights & Feedback:
• Tap into real customer feedback to fine-tune our messaging, highlight what sets us apart, and make sure our marketing hits the mark.
• Use insights from customers, prospects, and sales teams to craft case studies and plan for co-marketing opportunities.
6. Content Creation & Communication:
• Develop content for product launches, case studies, whitepapers, website copy, blogs, and social media.
• Drive thought leadership by publishing relevant content and engaging with the healthcare community.
7. Metrics & Performance:
• Define and track key performance indicators (KPIs) for product marketing activities to ensure objectives are met.
• Analyze campaign performance and make data-driven recommendations for improvements.
8. Cross-functional Collaboration:
• Partner with the product management team to understand the roadmap and translate product features into customer-centric marketing messages.
• Work closely with the marketing and design teams to create visually appealing and impactful campaigns.

About You:

Must Have’s

• Bachelor’s degree in Marketing, Business, Healthcare, or a related field (MBA or advanced degree is a plus).
• 5+ years of experience in product marketing, preferably in the digital health and/or life sciences space.
• Effective understanding of healthcare technology and trends, with experience marketing software solutions to healthcare professionals and organizations.
• A storyteller’s mindset with the ability to translate complex product features into compelling benefits.
• Demonstrated success in developing and executing go-to-market strategies, positioning, and sales enablement for healthcare SaaS products.
• Excellent written and verbal communication skills, with the ability to convey complex information in a clear and compelling way.
• Data-driven with experience using analytics tools to measure and optimize marketing performance.
• Effective project management skills with the ability to juggle multiple initiatives in a fast-paced environment.
• Ability to work effectively in a cross-functional team, building relationships and driving alignment across departments.

The final offer and compensation determined for the candidate who is hired for this position will depend on a number of factors, including but not limited to the candidate's relevant skills, professional experience, labor market conditions, location and more. The position will also include a competitive benefits package consisting of an annual discretionary target bonus (based on individual and company performance), equity, a monthly flex day, and more. If you have questions specific to compensation for this role, please contact us.

Linus Health is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender, gender identity or expression, age, genetic information, disability or any characteristic protected by law. We believe that diversity is critical to the growth of our company and understand the importance of fostering an environment where everyone has a voice. We are also committed to providing reasonable accommodations for candidates with disabilities during the recruiting process. If you are in need of assistance due to a disability, please contact us.