Director of Growth & Lifecycle Marketing

Job Description

About Maven AGI

Maven AGI is an enterprise AI platform on a mission to unleash business artificial general intelligence (AGI), starting with customer service. Founded in July 2023 by executives from HubSpot, Google, and Stripe, Maven builds conversational AI agents that deliver accurate, autonomous support at scale—enhancing customer experiences while reducing operational costs.

Our platform unifies fragmented systems, integrates knowledge and personalization sources, and enables intelligent actions—all without costly system changes. With recent advancements in Generative AI, we are redefining enterprise support to be smarter, faster, and more cost-effective.

Backed by a world-class team from Google, Meta, Amazon, and Stripe, and supported by executives and advisors from OpenAI, Google, and HubSpot, Maven AGI is transforming enterprise AI.

About the Role

We are seeking a Director of Growth & Lifecycle Marketing to drive demand generation, customer acquisition, and lifecycle engagement strategies. This role is more than just lead generation; it requires a strategic leader who can build and optimize a full-funnel marketing engine, from brand awareness to customer retention.

As a key marketing leader, you will develop and execute high-impact campaigns across paid, organic, and owned channels while optimizing our website, email, and automation strategies. You’ll also be responsible for managing a junior team member.

This is an excellent opportunity for someone who thrives in fast-paced, high-growth environments, blending hands-on execution with strategic leadership.

Key Responsibilities

Growth & Demand Generation

• Develop and execute a data-driven growth marketing strategy to drive qualified pipeline and revenue.
• Own and optimize multi-channel demand generation efforts, including paid acquisition, SEO, website optimization, email marketing, and ABM.
• Build and refine lead nurturing strategies that enhance engagement and conversion rates across the funnel.
• Continuously experiment with and scale new acquisition channels to drive efficiency and maximize ROI.
• Collaborate across marketing and Sales to refine messaging, campaign strategies, and GTM execution.

Lifecycle Marketing & Retention

• Design and implement a full-funnel lifecycle marketing strategy, ensuring prospects and customers receive personalized, high-value experiences at every touchpoint.
• Optimize email marketing, segmentation, and automation to improve engagement, retention, and upsell opportunities.
• Leverage data to create tailored journeys that increase activation and reduce churn.

Performance, Analytics & Optimization

• Define and track key marketing KPIs, ensuring alignment with revenue and growth goals.
• Build a scalable analytics framework to measure campaign effectiveness and optimize CAC, LTV, and attribution models.
• Run A/B testing, experiment with growth levers, and leverage insights to refine messaging and channel performance.

Leadership & Team Management

• Manage a junior team member, providing guidance and structure to ensure executional excellence.
• Lead by example, balancing strategic vision with hands-on execution.
• Work cross-functionally with Sales, Product, and RevOps teams to align marketing efforts with overall business objectives.
• Effectively manage up to leadership while also driving day-to-day marketing operations.

Requirements

What You Bring

• 8-10 years of experience in B2B SaaS marketing, with expertise in demand generation, lifecycle marketing, and revenue acceleration. 
• Strong strategic and operational mindset. Able to see the big picture while executing effectively.
• Proven experience in paid acquisition, SEO, website optimization, email marketing, lead nurturing, and conversion optimization.
• Strong analytical skills with experience in attribution modeling, funnel analysis, A/B testing, and performance metrics.
• Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot), CRM (Hubspot), and analytics platforms.
• Ability to drive cross-functional collaboration with sales, product, and leadership teams.
• Experience managing and developing team members.

Bonus Points

• Experience in AI, automation, or enterprise software marketing.
• Familiarity with PLG (Product-Led Growth) strategies.
• Startup experience, particularly in high-growth environments

Benefits

Why Join Us?

• Shape the AI conversation at a company backed by top industry leaders.
• Build and scale a marketing function in a fast-paced, high-impact startup.
• Work with a leadership team that values autonomy, creativity, and bold thinking.
• Competitive salary, equity, and benefits package.

Our Core Values

• We are customer champions. 
• We are bold in action.
• We are data-driven and insight guided.
• We are stronger together.

Maven AGI is an equal opportunity employer that values diversity and is committed to fostering an environment where everyone feels included. Join us in transforming enterprise customer support.