WordStream Company Overview
WordStream is a SaaS company and the preeminent thought leader in the world of Pay-Per-Click (PPC) marketing. We develop online advertising software and provide managed services to help small businesses and agencies grow through paid search and paid social.
Founded in 2007, WordStream has evolved from a simple keyword tool into the premier solution for businesses using Google Ads, Facebook Advertising, or Bing Ads. Our cloud-based software is constantly evolving to meet the changing needs of our customers, and the results speak for themselves: more web traffic, higher-quality leads, and increased profits, every day.
Search and Social Media Marketing is a $70 billion industry, with more than 10 million businesses currently advertising on AdWords, Facebook, or Bing.
In a few short years WordStream has become an industry leader, serving thousands of clients worldwide – and we are just getting started!
Our award-winning software helps clients experience a phenomenal 65% increase in sales and 9% drop in costs associated with those sales.
We offer a high-energy, innovative work environment where individual contributions are valued and rewarded. Our new offices, located in the Prudential Mall, are sleek and modern; our open workspace lends itself to cross-departmental collaboration and industry-shaping innovation.
WordStream is building a world-class product and an enviable workplace culture. We reward our team members with a positive environment, competitive pay, great benefits, and ample opportunities for career advancement.
Jobs at WordStream
Howard Kogan is WordStream CEO. He joined WordStream in June 2017 and is responsible for overseeing the company’s day-to-day operations and strategy with a focus on rapid growth. Prior to joining WordStream, Howard spent seven years with C Space, a customer agency owned by Omnicom, serving as President of the Americas region, Chief Technology Officer, and most recently as global Chief Operating Officer leading product innovation, technology development, and acquisitions.
Howard holds a BS in Computer Science & Mathematics from Binghamton University, an MS in Software Engineering from Boston University, and a Certificate in Corporate Strategy from MIT Sloan.
SVP of Engineering
Patrick Heath is WordStream’s Senior Vice President of Engineering. Patrick is responsible for leading WordStream's engineering team, delivering high-quality products and driving innovation. Patrick strives to build high performing teams committed to delivering new technology at a rapid pace while maintaining a high level of quality for end users.
Prior to joining WordStream, Patrick worked at Isobar, where he supported numerous clients, building custom solutions across ecommerce, content management, social and mobile projects. At Isobar Patrick played a number of key roles including Managing Director, Executive Technical Director, and SVP Client Partner.
SVP of Sales
John Judge is WordStream's Senior Vice President of Sales, leading Wordstream’s exceptional world wide sales organization. His primary role is enabling the phenomenal customer experience that WordStream offers by empowering his team to be the most knowledgeable sales consultants in the online advertising industry.
John has been a sales and marketing leader across a number of successful technology companies, both large and small. Most recently he was Chief Revenue Officer for Datawatch, a leader in self-service data preparation for business analytics. Prior to this he was SVP for Enterprise Sales at Iron Mountain where he was responsible for a billion dollar book of business; was the VP for Novell’s SUSE linux business and was instrumental in their rapid market share growth in the open source space, and VP Americas for Silverstream Software, helping position the eventual merger of the company with Novell.
SVP of Product
Kristen Yerardi is WordStream’s Senior Vice President of Product. Kristen joined WordStream in November of 2010 to build a world-class client services organization through developing training modules on the product, providing ongoing support materials, and ensuring our internal processes deliver efficient and effective resolutions to client issues. Kristen has led teams as large as thirty-five and as small as four throughout her 15-plus years of focusing on delivering exceptional experiences to customers. In 2018, Kristen took over the role of SVP of Product.
SVP of Marketing
Laura Taylor is WordStream’s Senior Vice President of Marketing. On any given day Laura can be found fine-tuning WordStream's very own PPC campaigns, generating powerful email marketing campaigns and landing pages and continually evolving our website.
Laura is responsible for the entire journey of a prospect from arriving at our website, to providing tools for a prospect to consider our platform, to purchasing, and ultimately starting their relationship with WordStream. She is passionate about making all WordStream's touch-points world-class and on brand and to elevate WordStream products and offerings to a best-in-class user experience.
VP of Business Development
Bill Zinsmeister joined WordStream as Vice President of Business Development in July 2015 to spearhead its new strategic partnership and channel initiatives. Before joining WordStream, Bill was Senior Director for Corporate Development with High Street Partners (another Sigma- and Baird-sponsored portfolio company), where he established joint ventures in Japan, Singapore, and Germany to extend the company’s international footprint. (High Street Partners was successfully sold in 2014 to a portfolio company of HgCapital in London.) Bill has also held multiple senior corporate and business development roles with Deluxe and Kenexa (later sold to IBM). Bill started his career in investment banking with Alex. Brown, Deutsche Bank, and Piper Jaffray, covering enterprise software and business services stocks. Bill has an MSc from the London School of Economics and a BA from American University.
VP of People and Performance
Lucy Lemons is WordStream’s Vice President of People and Performance. She is responsible for providing WordStream employees an incredible professional experience as a means to drive value for customers. She began her career as a market researcher and has held a variety of people-related roles in organizations over her career including in Learning, Organizational Development, Business Partnering, Employee Relations, and HR Operations.
VP of Business Operations
Steve Tremblay joined WordStream as Vice President of Business Operations in August 2017. He is responsible for the company’s operating systems and processes that enable the organization to scale and work efficiently. Most recently, Steve served as Vice President of Finance at Onshape, and has previously held senior financial and operational roles in a number of software companies, including Objective Logistics, ClearForest, and Siebel. Outside the office, Steve is a proud board member on the Burlington Community Scholarship Foundation Dollars for Scholars, and enjoys coaching youth soccer and basketball.
SENIOR VICE PRESIDENT OF CUSTOMER SUCCESS
Polly MacIsaac joined WordStream in December of 2018 as Senior Vice President of Customer Success, responsible for the post-sales relationship between customers and WordStream’s software and services. A true believer in the power of putting the voice of the customer at the center of the business, Polly has made a career out of consistently delivering growth for companies of all sizes. Most recently, Polly was a Managing Director at C Space, a customer agency owned by Omnicom. From local SMBs, to start-ups, to massive global brands like Coke, Under Armour and Walmart, she has a passion for forging strong client relationships and building high performing teams that knock the ‘client experience’ socks off. Polly is an avid hiker, a fresh air and fitness fan and a mom to 3 busy kids.
SENIOR VICE PRESIDENT OF STRATEGY, FINANCE, AND OPERATIONS
Mitchell Leiman is WordStream’s Senior Vice President of Strategy, Finance, and Operations. Mitchell is responsible for leading several functions with the goal of driving strong, profitable growth and helping the organization scale to the next level. Prior to WordStream, Mitchell was an executive with Cimpress and Constant Contact, and a Partner with Bain & Company. Outside of work, Mitchell has a passion for working with non-profits to help them scale their impact.
Love your job and who you work with. We show up every day to learn, be great, and make our customers successful.
Do you have the right stuff?
Are you smart, flexible, creative, and quick on your feet? Are you a visual designer with an affinity for finely-coiffed display ads? A sales rep who can close a deal with a look? A customer service savant who’d sooner go blind than see a service request go unresolved? WordStream is the place for you! We’ve fostered a culture of excellence since our inception in 2007. If you think you have the right stuff, we’d love to hear from you!
Where we rank
For the past three years, Boston Business Journal has ranked WordStream as one of the top places to work in Massachusetts among other companies of its size. We’re the proud recipient of multiple awards from MITX, and we've also been recognized by Inc. Magazine as one of the Fastest Growing Private Companies. This year, the Boston Globe named us the #30 Top Place to Work among medium-sized businesses. We just keep expanding, and the accolades just keep coming.
No, we’re not just cooking up leads and conversions. Our office at 101 Huntington Ave—a state-of-the-art Back Bay skyrise—is replete with all the bells and whistles of a rapidly growing startup. The most renown among our employees? Fresh cold-brew coffee on tap. To say nothing of the ping pong table, the snacks, the gaming consoles… We give our employees the same world-class treatment we give our customers.
A culture of winning together
Our employees are friends as much as colleagues. Nary a week goes by without an event or two drawing together WordStream-ers of all teams. From Summer softball, to ice hockey, to bar crawls, to game night—we tackle out-of-office competition with the same voracity with which we close deals and solve technical problems. Ours is a culture of winning. But more importantly, it’s a culture of winning together.
WordStream has given me the opportunity to work with Business Owners all over the world and help them increase their revenue from paid search advertising. Knowing I can help people save money and make more provides instant gratification, and is one of the many reasons I love what I do here.
On my second day of work at WordStream my dad showed up unexpectedly to “make sure the place was real”. I was humiliated.
Welcome to WordStream!
We make online advertising easy for small business. You can help us do it even better.
Nothing screams "startup" quite like a human-sized infographic feet from the entryway.
Our open office is littered with communal workspaces in an effort to promote one of our core values: winning together.
Free drinks. Fresh Fruit. And yes, that is a TV in the wall.
All drink and snack options are good for the environment and better for your waistline.
Putting the "W" in BPTW since 2015.
Eat lunch feet from Fenway, rain or shine (there's cornhole, too)!
Kick up your feet after work with a cold brew and some Xbox.
Videogames and TV not really your scene? Between writing lines of code and talking to customers, become a ping pong kingpin.
Every Tuesday after work, a group of employees meet for game night.
We can promise a fun, friendly workspace full of great people. We can't promise to save you to save you from office candids.
How do you work best? Stand or sit your way to success at one of our state-of-the-art desks.
Happiness and hydration are the keys to selling SaaS.
Always be closing.
Who says meetings aren't fun? Communication across teams inspires collaboration and growth for employees and our products alike.
With more than a dozen breakout rooms, most of which can be booked in advanced via touchscreen tablets, there's plent of space for shared success.
Our largest formal meeting rooms are equipped with Google Hangout capabilities, allowing our employees to meet face to face with prospects and business partners.
From our upsell team to our engineers, everyone's excited.
Our Customer Success team makes digital advertising success a reality for small businesses across the globe. Could you be our next great account manager?