WordStream Company Overview
We're an Online Marketing Company With One Vision
WordStream, a Premier Google Partner, develops online marketing software, provides managed PPC advertising services, and shares online marketing advice through our blog. Founded in 2007, we’ve evolved from being a keyword software tool developer to a destination for online marketing expertise. The WordStream platform lives in the cloud, delivering customer requests on-demand and quickly adapting to changes in the industry with new customer requested features.
The results speak for themselves: more traffic, higher-quality leads, and greater profits, every day.
Jobs at WordStream
Howard Kogan joined WordStream as President in June 2017 and assumed the role as WordStream's CEO in January 2018. Howard is responsible for overseeing the company’s day-to-day operations and internal strategy with a focus on rapid growth. Proir to joining WordStream, Howard spent seven years with C Space, a customer agency owned by Omnicom, serving as President of the Americas region, Chief Technology Officer, and most recently as global Chief Operating Officer leading product innovation, technology development, and acquisitions.
Howard holds a BS in Computer Science & Mathematics from Binghamton University, an MS in Software Engineering from Boston University, and a Certificate in Corporate Strategy from MIT Sloan.
Ralph Folz is WordStream's Executive Chairman. Ralph joined WordStream's board in August 2009 and was elected the company's CEO by the Board of Directors in August 2010. He has an extensive background in the digital marketing space, including founding and subsequently selling Molecular Inc., an interactive Web design and marketing agency. Ralph has recently stepped into the Executive Chairman role here at WordStream while President, Howard Kogan assumes the CEO role.
SVP of Engineering
Patrick Heath is WordStream’s VP of Engineering. Patrick is responsible for leading WordStream's engineering team, delivering high-quality products and driving innovation. Patrick strives to build high performing teams committed to delivering new technology at a rapid pace while maintaining a high level of quality for end users.
Prior to joining WordStream, Patrick worked at Isobar, where he supported numerous clients, building custom solutions across ecommerce, content management, social and mobile projects. At Isobar Patrick played a number of key roles including Managing Director, Executive Technical Director, and SVP Client Partner.
SVP of Sales
John is s WordStream's SVP of Sales, leading Wordstream’s exceptional world wide sales organization. His primary role is enabling the phenomenal customer experience that WordStream offers by empowering his team to be the most knowledgeable sales consultants in the online advertising industry.
John has been a sales and marketing leader across a number of successful technology companies, both large and small. Most recently he was Chief Revenue Officer for Datawatch, a leader in self-service data preparation for business analytics. Prior to this he was SVP for Enterprise Sales at Iron Mountain where he was responsible for a billion dollar book of business; was the VP for Novell’s SUSE linux business and was instrumental in their rapid market share growth in the open source space, and VP Americas for Silverstream Software, helping position the eventual merger of the company with Novell.
SVP of Customer Success
Kristen Yerardi is WordStream’s Vice President of Customer Success. Kristen joined WordStream in November of 2010 to build a world-class client services organization through developing training modules on the product, providing ongoing support materials, and ensuring our internal processes deliver efficient and effective resolutions to client issues. Kristen has led teams as large as thirty-five and as small as four throughout her 15-plus years of focusing on delivering exceptional experiences to customers.
VP of Product
Manish Barmecha is WordStream's VP of Product. Manish is responsible for defining WordStream's product strategy and for product management and design.
Prior to joining WordStream, Manish was Head of Product Management in the Software as a Service (SaaS) unit at Infosys, where he helped build the eCommerce and Social Collaboration software businesses. Before that, Manish headed Product Management at Demandware, an eCommerce SaaS company, and held product leadership roles at Art Technology Group (ATG), where he managed multiple product lines, led entry into new markets, and led the integration of an acquisition. Prior to ATG, Manish was a Senior Associate with McKinsey & Company where he served Global 2000 clients on strategy and marketing issues.
Manish holds an MBA from the Wharton School of Business and a BA (summa cum laude) in Mathematics and Computer Science from Lawrence University.
VP of Finance
Christopher Butts is WordStream's VP of Finance. Chris joined the company in March 2010, bringing maturity and discipline to the finance department as well as the company. As VP of Finance, Chris is responsible for all aspects of the company's finance and accounting functions, including financial reporting, budget, forecasting, treasury, etc. Chris has experience building finance and accounting teams at companies who went on to experience tremendous growth.
Prior to joining WordStream, Chris spent two years at Virgin Money building their finance department. Chris received his Masters in Accounting from Stonehill College in 2000.
VP of Acquisition & Experience Design
Laura Taylor is WordStream’s Vice President of Acquisition and Experience Design. On any given day Laura can be found fine tuning WordStream's very own PPC campaigns, generating powerful email marketing campaigns and landing pages and continually evolving our website.
Laura is responsible for the entire journey of a prospect from arriving at our website, to providing tools for a prospect to consider our platform, to purchasing, and ultimately starting their relationship with WordStream. She is passionate about making all WordStream's touch-points world-class and on brand and to elevate WordStream products and offerings to a best-in-class user experience.
VP of Business Development
Bill Zinsmeister joined WordStream as VP of Business Development in July 2015 to spearhead its new strategic partnership and channel initiatives. Before joining WordStream, Bill was Senior Director for Corporate Development with High Street Partners (another Sigma- and Baird-sponsored portfolio company), where he established joint ventures in Japan, Singapore, and Germany to extend the company’s international footprint. (High Street Partners was successfully sold in 2014 to a portfolio company of HgCapital in London.) Bill has also held multiple senior corporate and business development roles with Deluxe and Kenexa (later sold to IBM). Bill started his career in investment banking with Alex. Brown, Deutsche Bank, and Piper Jaffray, covering enterprise software and business services stocks. Bill has an MSc from the London School of Economics and a BA from American University.
WordStream has given me the opportunity to work with Business Owners all over the world and help them increase their revenue from paid search advertising. Knowing I can help people save money and make more provides instant gratification, and is one of the many reasons I love what I do here.
On my second day of work at WordStream my dad showed up unexpectedly to “make sure the place was real”. I was humiliated.
It’s easy to forget to go home some days because my colleagues are also my friends. I love that I can take a break from my work and challenge my boss to a game of Mario Kart. I love that I’m frequently challenged by new and interesting projects in a team that fosters growth. I love that WordStream allows me to be flexible with my schedule – it’s never hard to take time off or work from home when I need to.
Visit the Aquarium or late-night space films at the Hayden Planetarium
Sushi or Popcorn
I love that you can approach anyone with a question or issue and they will make it a top priority to assist. The atmosphere at WordStream and abundance of diversity gives me the motivation I need to strive to become a better coworker and individual.
Bacon wrapped Scallops
Britney Spears' “Hit Me Baby One More Time” Tour
The people. WordStream is filled with smart, driven, people who work hard every day. When you know your team is filled with good people you want it to do well. On the WordStream team every department contributes to the advancement of our company, which makes our success and growth something we can all get excited about.
I took the SAT’s in a #3 pencil and needed to pay to have it hand scored
Don’t make me choose between ice cream and french fries!