About radar and what they do
Radar is the leading geofencing platform, we help companies of all types take advantage of location information and create really rich, powerful location aware applications who make this complex problem of understanding location across multiple devices and, and understanding it as just GPS coordinates and translating it down into the physical locations in places where it might make sense. Maybe I need to know when a customer was ordered to-go order at a restaurant shows up for pickups, so I can know ahead of time and prepare the order when I think they're going to be there. So they can arrive and the order is hot and ready to go. I may need to know as an insurance company, when would be a good time to notify a customer of a specific special or promotion that is coming on. Understanding a little bit more about where people are, can allow you to focus on getting them the right information at the right time. And so our customer base spans many different industries, retailing, and restaurants have been really huge, hugely impacted through COVID. And so we've seen a huge focus there. But we also have a lot of difference other types of industries that we really are seeing a change and really understanding better both consumer as well as potential, you know, managing fleet or operations through local location aware devices.
Structure of the sales team
Radar, we're a dynamic growing company, you know, we're a scarf startup that early has a successful product. And we're looking to scale the sales organization to both satisfy the demand out there and create the demand that may be latent within some organizations. Up until now, we've been focused primarily in North America in 2022. We're crawling into Europe as well, we have a segmentation where we have a really dedicated enterprise sales team that's focused on larger enterprise accounts. And these are people that really understand the complex cycle, understand what makes large organizations tick, understand finding buying patterns within an organization. And really, can you help explain, justify and create business cases around location aware applications, we see a huge area and potential within the SMB space. So we're focusing on that where we have a sales team that we dedicated into going into other startups that are looking to solve creative problems, where location based information, whether it's creating geo fences, understanding where you know, employees and workforces are, or how to better understand consumer behavior geolocation, besides the Field Sales Team. So we have direct technical sales that exist customers to do their evaluations, we have sales development representatives SDRs, entire SDR team, literally working closely with marketing and sales to help bridge the gap between the top of the funnel.
Interview process and qualities they look for in sales professionals
When you look to interview your Radar, what you'll do is you'll first come in and have a discussion about us in the company a little bit about your background, generally, myself and one of the people in sales operations will interview you usually over zoom, it's most of our positions are remote and covered throughout the US and Europe. And understand a bit more about your background and why Radar can be a feather is interest to you. We're really looking for people that have for joint interests, right. So people that really see the potential here at Radar and what we can do, once people that are really interested in working in a dynamic environment, one that you have a lot of different industries that we can go after, right, we're not super specialized yet in going after one industry or another, we see a lot of potential, we're looking for creative thinkers that can think a little outside the box about where this type of solution can fit in, we really want to understand the fit within the culture. And so have interviews here at Radar with some of the heads of other departments that have been here for a number of years to understand that you know, what drives you what motivates you as a sales professional to be successful? We really as well look for account executives that have a point of view that can take an advocate for position when engaging with a customer, right? So it's not just saying yes, so we have this feature. Now it's saying why, you know, what, what are you really looking for, in you know, and maybe servicing customers, maybe curbside pickup is a very specific example, maybe attribution services marketing applications, you know, not just the overview about the use case, but really understanding more about how that could impact the business and helping the customer frame discussions around the return on investment they can see trying to understand kind of background that our prospects have gone through and previous sales roles and how that could fit here. We also would love to see a presentation as well. So One of the parts about our interview process is to see you present something that you know, well, don't present Radar but present something and technology that you found very interesting and that you really have a unique way to kind of show that value to someone that may or may not already know that technology. And so usually in the process as well, we'll finalize with an interview of one of our co founders, either nick or Kobe, to get us to also, you know, help you help explain more about Radar as a company and what we're looking to achieve over time and, and understand more about you and the fit within the culture that really trying to create within Radar, which is fast paced, dynamic, hungry, and really excited about the opportunity that we have in the market.
About Radar's culture
We have a very distributed sales team, as well as company where we have people throughout North America. So one of the things we really do is kind of strive to keep them together. We have, you know, quarterly meetings, we have bi weekly calls with the entire company just going over and sharing a bit about what each department is working on. And we try it Radar to be very inclusive about all of the different areas that we're focusing on, and the priorities for each department. So sales, sharing with the rest of the company, what successes we've seen, what are we seeing in the market that may impact product or technical sales or customer success team and for individuals that come on board and a growing company like this, you know, leadership roles and other things will develop in the coming months and years and I'm just excited to see the talent that we already have in place as well as the talent we're looking to bring on this year. Really, you know, cultivated, succeed and grow just the long side right?
Transcribed by https://otter.ai
