April 10, 2019

Fetcher: Recruiting, Reimagined

Fetcher is a hiring platform that automates candidate sourcing and actively manages outbound recruiting strategies. I connected with Co-Founder and CEO Andres Blank to learn more about what the company does, how its platform works, and what their future looks like following the $5.4M seed funding they just raised.

What does Fetcher do?

Andres Blank
Fetcher Co-Founder and CEO Andres Blank.

Fetcher combines artificial intelligence and human expertise to fill open positions for companies at a fraction of the time and cost of traditional recruiting tools. We believe the best people are not always actively looking for work but are usually open to new opportunities. Finding and connecting with them, however, takes a lot of time and resources. Fetcher solves this by automating candidate sourcing and actively managing outbound recruiting strategies. We discover qualified candidates on all the relevant professional networks, find their best point of contact and compose personalized emails ready for companies to send.  And we represent a 20x cost advantage over agencies and a 10x advantage over hiring additional in-house talent!

What's the background story on the company and its founding?

We built Fetcher to solve our own hiring needs. At our CEO Andres’ last startup, Pixable, they were desperate to find strong engineering talent in Manhattan. Accomplishing that was incredibly time-consuming and expensive. They could spend $20-30k per hire with agencies, or, spend hours and hours searching for interesting candidates online (not to mention trying to convince them to join their startup). In the end, even though they were able to find amazing people, it was as inefficient as it was impracticable and, quite frankly, poor use of a founder’s time!   The fact that none of the co-founders come from an HR background has enabled us to look at the problem of recruiting with a fresh perspective.

How does it work?

Our clients simply send us a job description and any additional relevant information for each of the positions they need to fill.  Our sourcing technology and a team of professional recruiters then identifies highly relevant talent across all the major social and professional networking sites, as well as our own proprietary database of candidates. We then write customized templates for the client to send directly to a candidate’s inbox.  Once we’ve calibrated a role, we can completely automate the outreach process. Clients can literally recruit in their sleep. With Fetcher, it takes about an hour a month to reach out to 80 qualified candidates. This same process would take about 12 hours if executed manually. This time savings frees up recruiters and hiring managers to spend their time on the higher-level aspects of recruiting.

Can you share an example of a customer and the results they've had with your product?

One of our favorite customers is a high-growth software company based in San Francisco called DroneDeploy. They’ve used Fetcher to hire across Sales, Engineering and Design roles. Over the course of seven months they’ve made seven hires.  The net result for DroneDeploy has been a savings of over $100,000 dollars in recruiting fees as well as dozens of hours gained per hire - and seven great new employees! We love helping mission-driven companies unearth talent at a fraction of the cost of traditional methods.

Fetcher just raised $5.4 million in seed funding led by Accomplice and Slow Ventures. What are your plans for the year ahead?

We plan to scale our sales, data science and engineering teams (using Fetcher of course!).We will continue to make advances leveraging our own data so that we can provide specific, tactical insights on messaging and candidate targeting in a tailored manner. This will help companies hire smarter and faster and give our clients the tools and insights they need to build diverse and inclusive workplaces. Ultimately, we want to elevate the role of hiring to the most important task a company can undertake.

Alexander Culafi is Editor and Producer at VentureFizz. He also edits and produces The VentureFizz Podcast. Follow him on Twitter: @culafia.