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Career Path - Lindsay Kolinsky, Partner Marketing Manager at Ordergroove

July 14, 2020

Career Path - Lindsay Kolinsky, Partner Marketing Manager at Ordergroove

What do the career path and the day-in-the-life look like for the Partner Marketing Manager at Ordergroove?

We connected with Lindsay Kolinsky to find out!

Interested in learning more about Ordergroove? Make sure to check out their company page!


Where did you grow up?  What did your parents do for work?  

I grew up in New Rochelle, NY. My mom orders contact lenses for an eye doctor’s office and my dad is an oral surgeon.

Where did you go to college?  What did you study and what were some of your initial jobs out of school? 

I double majored in Marketing & Business Management with a minor in film at the University of Miami (go Canes!). My first job out of school was a season temp position with the Macy’s Thanksgiving Day Parade, which turned into a full-time role doing advertising and marketing for all of Macy’s annual events. After 3 years at Macy’s, I was craving a more agile and digitally focused organization, so I started at Yext as an Enterprise Sales Coordinator and eventually moved to the Customer Success team.

Linday Kolinsky Ordergroove
Macy’s Thanksgiving Day Parade- Float Costume

What has attributed to your success thus far and has helped propel you to the position you have now?

I’d say my relationship building skills. Good internal collaboration isn’t just about being friendly and having a personal relationship with someone, it’s about taking the extra step to understand your colleagues’ roles, responsibilities and challenges, even if it doesn’t apply to your day to day, so you can have a more rounded perspective of how your organization works. 

Can you share the high-level responsibilities of your current position as a Partner Marketing Manager at Ordergroove?

It’s a new role within Ordergroove which is cool because I get to build and adjust the role as our partnership function grows. Right now, my main focus is on building relationships with our partners and unlocking co-marketing opportunities.


Day in the Life

Coffee, tea, or nothing?

Iced coffee

What time do you get into the office? 

9:45-10

Every day is different, but can you outline what a typical day looks like for you?

Still figuring it out! I’m transitioning from customer success to partnership marketing, so right now I’m attending a lot of internal onboarding meetings and getting introduced to our partners.

What time do you head out of the office? 

I usually disconnect around 6:00-6:30.

Any productivity hacks?

I have lists everywhere. If I don’t write it down, it doesn’t exist.

What are the 3 apps that you can’t live without?

Seamless, Uber, Venmo

Lindsay Kolinsky Ordergroove
Yext IPO at NYSE

What professional accomplishment are you proudest of?

I don’t have any moment in particular, but I always feel a sense of pride seeing a project out from start to finish. Whether that’s a client launching or seeing Santa pass Herald Square at the end of the Parade, it’s always great to finally see the tangible results of all your hard work.

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