Cheerity is a social media-based technology company that has developed a platform that aims to change the way brands generate support for causes. Their campaigns and activations allow brands to build engaged communities and create organic content from consumers across social media. I had the chance to connect with CEO Ed Erenberg to learn more about how the company came to be and what it's all about.
Tell me the story of how Cheerity was started.
I met COO Angela den Tex while working at a large national charity where we were working to bring together supporters and sponsors to amplify the cause across social channels. We started Cheerity to build out our vision, and were joined by CTO Jon James who shared our mutual desire to find ways of making the world a better place.
For those who don't know, what is Cheerity? How does the platform work?
Cheerity is a social media based technology company. We developed a platform that is changing the way brands generate support for causes. Our campaigns and activations allow brands to build engaged communities and create organic content from consumers across social media. Cheerity’s winning formula is based on the three C’s of Cause, Community, and Content. We’re working with customers like Brooks Running, ASICS, LensCrafters and Chick-fil-A to help them better articulate their corporate social responsibility and turn it into consumer-generated social advertising, customer loyalty and email lead gen.
How has the company evolved over time?
We’ve spent the last two years developing and iterating our robust platform. On the user side, we have created a digital experience that is sticky and fun and devoid of friction like sign-ups and app downloads. When people share their support there is always a way for friends to join, which is how our campaigns spread. These personal campaign pages see an incredible conversion rate of 49%. On the customer side, we deliver full customization and flexible experiences and real-time monitoring of impact. We’ve been running larger campaigns with agencies as well as with brands and charities directly. This year is all about scaling our technology and marketing efforts. We are now completing our Platform as a Service to allow more brands to take advantage of running a Cheerity campaign with minimal intervention from our team.
Where does the company go next?
Cheerity’s tech is now powerfully being applied to social good, which is the space where passionate people are motivated to care and share. We see other applications as well and some of our customers are already using our activations in the areas of loyalty, promotions and user acquisition.
How big is the team? Any positions you're looking to hire for in the coming months?
We’re a team of six, working out of Brooklyn and the Hudson Valley. We’ve been operating pretty lean until this point and have a number of hires planned for 2019. The first is a full stack engineer to help with the rollout of our Platform as a Service. We are also looking to add to the team in the areas of marketing, sales and customer success.
Any last thoughts?
The world has shifted. People want to see the corporate sector take action and help solve problems. Brands understand that it makes good business sense to execute marketing strategies that make a meaningful difference. Fortune 500 companies spend in excess of $15B on corporate social responsibility annually. Brands that don’t stand for anything stand to lose everything.
Cheerity both anticipated and is built for the new social norm. We help brands deliver marketing messages with purpose and gain the loyalty of their communities by spreading happiness and sharing impact. We do so in a landscape where brands are limited in their ability to reach their carefully cultivated social media audiences. We allow them to market with authenticity, where the message comes from their fans, and spreads from friend to friend.
Alexander Culafi is a Staff Writer for VentureFizz. He also edits and produces The VentureFizz Podcast. You can follow him on Twitter @culafia.