Nitzan was early in the mobile world that we live in now. I’m talking about a pre-iPhone era, when he was part of the team that was figuring out early mobile strategy from Microsoft and Skype.
He’s a serial entrepreneur and his latest startup is called WEVO. You might be familiar with A/B testing after your website is launched. Well, WEVO is taking a radically different approach by helping companies optimize your website before going live. It does this through artificial intelligence and a proprietary behavioral model which generates recommendations that have proven to significantly increase conversion.
In this episode of our podcast, we cover lots of topics, like:
- Nitzan’s background in terms of growing up in Israel what he learned from being a member of the Israeli Air Force.
- His experience at Microsoft, which included an interesting story of a mobile strategy session at Bill Gates’ house.
- His time at Skype where he helped the company launch the mobile version of their product.
- All the details on WEVO, including what led them down the path of starting the company and the value of their platform.
- What makes a great product manager.
- Advice for founders on starting a consulting firm.
- And so much more.
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