June 26, 2017

UbiCare – Providing the Digital Information Caregivers and Patients Need

Serial entrepreneur Betsy Weaver has a long running career working with hospitals in the Greater Boston Area. During the mid-to-late 90s, Weaver was publishing a local area newsletter called the Boston Parents Paper and it had a focus on parenting and those expecting newborns. “It was made for parents who were past the stage of naming their baby and figuring out what they are supposed to wear,” Weaver says of her newsletter’s content.

Betsy Weaver, Founder and CEO of UbiCare

Betsy Weaver, Founder and CEO of UbiCare

After selling the company in the early-2000s, she noticed there was an eye-opening event ongoing for hospitals; the rise of the Internet and how the abundance of information could potentially help healthcare organizations. However, Weaver took note of how some local area hospitals were having trouble obtaining information for their patients.

“Around 2002, hospitals realized the Internet was going to affect them,” says Weaver. “It might sound like crazy talk in 2017, but in 2002 it was not. The idea of going digital was unheard of.”

“Healthcare, for a whole host of reasons, was way behind the eight ball, whereas telecommunications and businesses were digitizing like crazy,” Weaver adds, describing the state of the business at the time.

Initially, Weaver wanted to start an “e-newsletter” of sorts, but she wanted to supply patients with more up-to-date information as a opposed to a news format. Plans changed and she started adopting a new format that developed into a platform and, eventually, a new entrepreneurial pursuit.

In 2002, UbiCare was founded. “UbiCare stands for ‘ubiquitous care,’” Weaver says of the company’s rather unique name. The term ubiquitous means to be the state of being everywhere at the same time. “You have to digital, it’s everywhere and care is everywhere,” Weaver adds.

UbiCare connects doctors and patients through a digital information platform, which allows hospital patients and employees to disburse medical-related data to patients through a variety of communication methods, such as email or SMS. “Data is being collected in a non-intrusive way,” the CEO says. “Data is being organized in what you open or what you click on.”

UbiCare Screenshot

Hospitals will license the platform in order to distribute personalized, as well as correct, information on a need-to-know basis.  From learning to how long your hospital stay will be to what symptoms you may have, UbiCare has the information stored onto their platform. With an abundance of information, both patients and hospital employees will be able to save time.

“It gives the hospital and patient a real connection, because if they have a question they can just ask it through UbiCare,” Weaver says. “It saves hospitals time, effort and money. Say for example you are about to go into a surgery, but the hospital sent you important information regarding it you did not read. Having to cancel an appointment like that costs hospitals money.”

Located nearby the Samuel Adams Brewery in Jamaica Plain, UbiCare is a team of 12 in an environment Weaver describes as “work-in-the-office.” The company has a collaborative work space within the mill buildings. It is here where the researching and writing of content for the platform takes place. The content itself is driven by data obtained from a variety of sources. UbiCare also allows the content to be updated and edited by clients as well.

UbiCare is an enterprise-wide platform and the company has several clients using the platform all across the country. One of their major local clients includes Brigham & Women’s Hospital. However, one of the company’s largest, and one of its longest serving, clients is the United States Department of Defense. “We actually help out one of their largest healthcare departments, which is for new and expecting parents in the military,” the CEO says.

As technology surrounding healthcare grows, so does the need for UbiCare. Weaver believes it is incumbent for the company to stay on the ball with what hospitals and their patients need to know in order to benefit Boston’s healthcare sector.

“Our mission statement is ‘We’re here to make us all better,” Weaver says. “In making us all better, that means the hospital, the patient, the community and the press. Giving resources information digitally is so easy now that you need it very carefully curated. We give you what you need when you need it. And when you do get it, we are very grateful for that.”

Colin Barry is a contributor to VentureFizz. Follow him on Twitter @ColinKrash.

Images courtesy of UbiCare.