July 20, 2010

Right back at you: Baydin (video)

Baydin is a local startup building plugins to improve the way we use email.  A former TechStars graduate, Baydin has launched a few different products to make using email better in MS Outlook - Unsearch, which won this year's Enterprise 2.0 Launchpad competition , and Boomerang, the "email snooze button."

I visited Dogpatch Labs to meet with both of the guys that comprise Baydin - founder Alex Moore and Mike Chin, to learn what's new with this startup. Timing is everything in life, and I was happy to learn a couple of big new developments at this emerging company.

First, Baydin has recently launched a Gmail version of Baydin, and I was treated to a beta version, which can be seen in the video below. You can view and download the Boomerang for Gmail beta here.

Second, in the video below, Alex also discusses the next big thing that they're working as a new game related to "getting people to inbox zero." When I asked Alex to elaborate on how he's bringing game theory to the typically mundane task of email, he told me that most people check their email first thing in the morning, and now they'll have to do it "on the clock."


Matthew Mamet does digital marketing and customer development at SaaS startups. He’s a serial entrepreneur and major advocate of the Lean Startup movement here in Boston. You can find other great original content about the local tech and innovation scene on his blog Internet Tech Boston.  You can also follow Matthew on Twitter (@msmamet) by clicking here