January 29, 2019

Career Path: Leslie Signor, Associate Director of Professional Services at WordStream

What do the career path and day-in-the-life look like for the Associate Director of Professional Services at WordStream?

We connected with Leslie Signor to find out.

Also, WordStream is hiring! Click here for all of the company's job openings.

Where did you go to college?  What did you study?

I went to Fairfield University and graduated in 2012.  I received a major in psychology and a minor in marketing. I initially wanted to be a psychologist and then transitioned into marketing my second year in undergrad. While I enjoyed psychology, I knew my career was meant to be in the marketing field. My psychology degree still helps me in many ways, especially when it comes to working with so many different types of people!

What has attributed to your success thus far and has helped propel you to the position you have now?

Hard work, dedication to the job and a desire to succeed.

Can you share the high-level responsibilities of your current position as Associate Director of Professional Services at Wordstream?

I currently work hand-in-hand with the Director of Professional Services to provide additional senior level support to the team. I also manage 14 individuals, which includes both consultants and junior management. I work to assist in client retention, escalations, professional service offerings, premier consultations, client onboarding and success, quarterly team and company objectives and lastly hiring and training of new employees.

I also work very closely with our sales department to assist in providing an excellent and seamless client onboarding experience.

Any tips for someone considering a career in Professional Services?

Absolutely do it! Professional Services opened my mind to different ways to service clients, gave me a better understanding of what clients need and desire, opened my eyes to different consulting styles and lastly, provided me opportunities for piloting new ideas and offerings.  A career or even a brief stint in Professional Services will expose you to great opportunities and I would highly recommend it.

Day in the Life

Coffee, tea, or nothing?


What time do you get into the office?

Between 8 and 8:30 most days.

What are three things that motivate you in your role?

  • My team – I have an amazing, dedicated and hardworking team that I truly appreciate working with. I have high standards for my team and they rise to the occasion every day.
  • WordStream’s Leadership – I’m very trusting and confident in our leadership team. They are all very supportive and I know they have every employees’ best interest at heart. This is an extremely comforting feeling to have.


  • WordStream clients - WordStream and the Professional Services team wouldn’t be where we are today without our amazing clients. They have great energy, spectacular ideas and high standards that I’m truly happy they hold us to.

Leslie with several WordStream team members at the Scooper Bowl.

Every day is different, but can you outline what a typical day looks like for you?

VERY busy!  Reviewing and creating reports for my team and myself, 1:1s with my direct reports, client escalations, trainings, working with various departments on the product, sales, and clients. No one day is the same, which makes my job even more exciting!   

What time do you head out of the office?

Around 5:30 or 6.

Do you log back in at night or do you shut it down completely?  

I am constantly checking my emails or slack when I’m home. In addition to my team that works 9 AM - 5 PM, I have a team that works from 2 PM - 10 PM and 6 AM to 2 PM, to accommodate our clients in different time zones. Because of this, I like to occasionally sign on in case they need anything later at night or earlier in the morning.

However, I do attempt to completely shut down while on vacations. That’s the best way to reset!

What are the 3 apps that you can’t live without?

  • Outlook

  • Uber

  • Starbucks

What professional accomplishment are you proudest of?

Being promoted to Associate Director of Professional Services. I started at WordStream five years ago in the entry-level Customer Success Associate role and year after year hit my numbers, made numerous promotions and raised my hand for new projects, to make it where I am today. I’m very proud of my hard work and dedication to the company and my everyday work.

Colin Barry is an Editor & Staff Writer to VentureFizz. Follow him on Twitter @ColinKrash

Images courtesy of Leslie Signor and WordStream

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