Inmoji is something fresh and exciting for mobile messaging. It uses inmoji's from a phone’s messaging app and makes them clickable icons. These icons can give readers access to lots of information like movie trailers, commercials, etc. It is entirely up to the advertiser as to what they become.
Co-founder and CEO, Michael Africk, started the company nearly three years ago and he compliments his company’s success on staying ahead of the curve.
“It’s been interesting to stay above the fold,” Africk says. “We have created a special engagement between users. We are surprised no one has come after us.”
Why use inmojis as a cornerstone of the app? Africk, who is a former recording artist for Disney's Hollywood Records, wanted something that can be accessed right within the user’s touch. Something easy and simple, yet one that can create results.
“It was always about the inmojis. We weren’t interested in something without the click,” he says. “It’s the thing that makes our business unique. We haven’t thought about anything else.”
How does Inmoji work?
It's a self-service model where an advertiser can log onto the website and steps will be shown how to create their own inmoji. Utilizing a user-friendly interface the company developed in-house from scratch, a customer can upload a particular image for their campaign.
After selecting an image, they can further develop their campaigns by adding images or video. The platform is open to any small or large business or for anyone looking to create something new when it comes to messages.
It’s a remarkable way to advertise a product. It comes as no surprise other companies have come forth wanting to use Inmoji. For example, Universal Studios used the platform to create inmojis for their animated film the Secret Life of Pets, as reported by Forbes.
Several messaging apps are compatible with Inmoji. The list includes Oovoo and Badoo. Africk found the method of going through other apps, instead of creating one from the ground up, much easier.
“It was better off going to each company and asking them, ‘How would you like millions of users having this,’” he remembers.
Inmoji also contains some in-depth tracking software. The platform tracks each click and/or touch on the inmoji itself and how many visitors will travel to the advertiser’s website.
Africk and his team have extensive experience working on mobile platforms, or as Africk puts it “Everyone has been around the space.” Previously, Africk had a hand in creating wallpapers and ringtones for cellphones.
Inmoji has locations in both Boston and San Francisco, and both teams represent their respective tech scenes quite well. Although, Africk compliments his Boston team on their hard work for the platform.
“You can find great engineers in both places,” he says. “Our team in Boston is world-class.”
Startup companies will occasionally use third-party software or kits. However, all of Inmojis development tools and kits are built in-house. The Inmoji team’s experience within the mobile/tech market has a lot to do the “DIY” ethic involving their development style.
The company’s roster is ever-expanding and just last year, they hired former NBCUniversal executive Ivan Baker as their vice president of business development. Recently, the company announced an additional $1.5M in funding.
“I think we are sort of at the epicenter of what’s going on,” Africk comments about the success of Inmoji.
Colin Barry is a contributor to VentureFizz.
Images courtesy of Inmoji.