Happier's App is your Happiness Assistant
Nataly Kogan, founder of Happier, knows her stuff
about the psychology, neurology, and sociology of happiness. During our chat in Happier’s Fort Point Channel loft, Nataly slipped an edX course’s worth
of research findings, study data, and historical trends into our discussion about
her company’s recently released life betterment app.
The app recently went live in the
App Store and has been rapidly building a user base since. Happier, which allows
users to share three happy moments from their day, aims to be a “happiness
assistant.” The idea grew out of the massive amount of research into happiness
Kogan undertook a few years ago while on a mission to improve her own self-assurance.
While meeting with experts at
As she put it, “We need to prioritize being happier. It is as important
Once the idea of Happier was born, Kogan decided a major focus needed to
be placed on design. With fellow Where design team member
Sarah Wohl and Colin Plamondon, who was a former CEO of book sharing app Spreadsong, Kogan formed a team
that would have user experience at its core.
The entire Happier team intricately deliberates on every single UX
decision. The color scheme of the app is heavy on Kogan’s favorite color,
orange; but, like most everything with Happier, the color selection is based on
research into the positive energy of certain colors.
I witnessed this focus on UX sensibilities firsthand when I first
Since its inception midway through 2012, Happier has been on the rise.
Shapira, who was planning on moving back
The successful release in the App Store and Shapira’s decision to join
Happier represent a larger Boston story for Kogan.
“The idea that consumer companies aren’t born in Boston is just wrong. If
you have the vision, and you build the right team, you’ll get the investors,”
“We are building a ‘happiness company’ in Boston, and yes, I think I can
build a billion dollar brand.” Pointing out the major coup of keeping Yoav, she
continued, “We can actually pull talent back that’s leaving. We just need the
right vision and the best execution.”
“You don’t build anything great unless you have a huge vision for it,”
Explaining her dream vision for Happier, Kogan emphasized, “If this app
can make a mom of two in Minnesota a little bit happier, a little more
positive, then we’ve succeeded.”