Fizzlosophy: What are 3 startup marketing strategies to build a buzz around your company and product?

This week's topic on Fizzlosophy is:  What are 3 startup marketing strategies to build a buzz around your company and product?

Today's guest contributor on Fizzlosophy is Mike Volpe - Vice President, Marketing at HubSpot in Cambridge.

Mike's response:

1) Blog like a media company - create a blog that is the central hub for your industry, not with content about your company, but with content interesting to your target audience so they read, love and share all your content.

2) Give it away - find something valuable that you can give away for free, for us it was www.WebsiteGrader.com which has now been used to evaluate 2.5 million websites.

3) Show your personality - startups have a unique opportunity to be more personal and fun than huge companies, let your personality show through all of your communication and products to build an emotional bond with your community.

Follow Mike Volpe (@mvolpe) on Twitter by clicking here.