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Engineering Spotlight: ASICS Digital

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ASICS Digital is creating mobile fitness solutions like the Runkeeper and ASICS Studio apps, global e-commerce platforms, and other digital services that inspire people to get fit and stay healthy.

We connected with Mike Ravert, Software Engineer at ASICS Digital, to get an inside look at the company's technology, various projects, the team's culture, and more. 

Interested in joining ASICS Digtal's team? Check out the company's job openings on the menu to the right.

Quick Hit Details

  • Year Founded:  2008

  • Number of employees: 165

  • Number of engineers: 65

  • Industry: Digital  (E-commerce, Digital Marketing)

Can you share a summary on what ASICS Digital does?

Our mission is simple: to get the whole world moving. We’ve created mobile fitness solutions like the Runkeeper and ASICS Studio apps, global e-commerce platforms, and other digital services that inspire people to get fit and stay healthy.

What are some of the different technologies that the engineering team gets to work with and at what scale?

ASICS Digital is in charge of the eCommerce and mobile applications of ASICS worldwide and the products we develop are seen by millions of users around the world. From Boston to Tokyo, we are providing a digital experience for anyone with a pair of ASICS shoes. On our mobile side, our apps are largely written in Swift, Kotlin, and Java while on the commerce end, we use a blend of Salesforce, Commerce Cloud, and Mulesoft.

ASICS Digital Office

What are some of the interesting projects that the engineering team is tackling?

Our engineering team is constantly working on a wide variety of projects across the ASICS brand. Whether it’s creating a registration system for ASICS new low-oxygen training facility for Tokyo 2020, migrating ASICS commerce sites to new technology stacks, creating a shared user experience across all ASICS platforms, including brick and mortar stores, or working on Runkeeper’s fully adaptable training plans, there’s always a new interesting project in the pipeline.

Does your engineering team have a chance to work on projects outside of their day-to-day responsibilities? 

Yes! Aside from our daily responsibilities, we have engineers who write technical and non-technical blog posts for our ADI blog, have published technical books, and participate in hackathons, locally and internal!

What is the culture like at ASICS Digital for the engineering team? 

Collaborative, open and respectful are the words I’d use to describe our engineering culture. Engineers of all experience have the opportunity to work on projects that interest them, with support in the form of architectural design reviews, paired programming and final pull request reviews. Engineers are encouraged to step outside their comfort zone and there’s always someone willing to help out if needed.

What can a potential employee expect during the interview process?

Bring your running shoes because you’re going to have to race your interviewer in a 5k! Just kidding...maybe...but you will get a tour of the office and get to meet with a wide variety of teams across ADI.

Asics Digital Office

Are you involved in any local tech organizations or Meetups?

We’ve hosted commerce and tech meetups at the office in the past and continue to look for opportunities to bring the tech fitness industry together. We also have engineers part of tech groups around Boston including Women Techmakers and WomenWhoCode.

Rapid Fire Q&A 

What’s on tap? 

No taps but we do have a regularly stocked beer fridge and monthly “First Friday” happy hour events!

Star Wars or Star Trek? 

Star Wars

iPhone or Android? 

Slight favor towards Android

Coffee - hot or iced?


Favorite employee perk? 

Unlimited PTO / flexible hours

What TV show describes the engineering team’s culture? 

Silicon Valley

What music is playing in your office? 


View from your office

We have a beautiful beach view right outside our office

ASICS Digital Office

Cleanest desk / Messiest desk 

Cleanest and most ASICS enthusiasm              Messiest:


Want to learn more about ASICS Digital? Check out their BIZZPage

About the

We’re the digital innovators of ASICS—striving to make our brand the most helpful in the eyes of our consumers. Come meet the team. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of mobile-fitness solutions such as ASICS Runkeeper and ASICS Studio, global eCommerce platforms, and other digital services that inspire people to move, get fit and stay healthy.

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