Blog

July 6, 2015

Brandathon 2015: Enter. Vote. Attend.

Final call for Boston startups, July 13th - Voting under way - Tickets for live event on sale. 

By now you’ve hopefully heard of the amazing initiative from our friends at The Ad Club – The Second Annual Brandathon

Following up on a successful inaugural event in partnership with Start Tank in 2014, The Ad Club put together a killer host committee to blow up this event and give Boston startups the opportunity to have their early-stage company branded by a top advertising agency for free! 

Twelve lucky startups will be paired with talented creative teams from award-winning Boston advertising agencies such as SapientNitro, Allen & Gerritsen, Hill Holliday, Arnold and others, to create a complete branding makeover, free of charge! 

The Ad Club’s Brandathon bridges the gap between the Startup world and Agency world by providing startups with the kind of marketing genius they would otherwise not have access to. This will be a 72-hour competition, culminating with the grand reveal on Thursday August 6th at The Revere Hotel Boston

At this event you’ll get to watch Boston’s top agencies in their element, as they give a live pitch you’d never get to witness otherwise, to a full audience 300+ attendees (get your tickets to attend) and a panel of 14 industry experts, who will decide on the top three campaigns! 

Among this year’s judges are David Chang, Peter Rinfet of Flyp, Stephanie Shore of MOO, Marty St. George of JetBlue, Danielle Duplin of Fidelity, John Della Volpe of SocialSphere Inc., Jonathan Green of Raizlabs and Kathy Klingler representing Santander, Brandathon’s Premier Sponsor! 

Agency teams win cash prizes, and startups will win an entire branding makeover – Owning the rights to all materials created for them! 

                 The Ad Club Brandathon

Entry Extension! 

Thus far, more than 50 Boston area startups have submitted their entry - a 60-second pitch video. With increased demand and more startup entries rolling in each day The Ad Club has extended the submission deadline until Monday July 13th

Some notable startups who have put their hat in the ring already include, Bridj, Jess, Meet Ken, MavrckJobbleWaylz and WOO Sports

A little extra incentive to enter: Perhaps you’ve seen the Project 2020 busses. That design came courtesy of FORGE Worldwide at the 2014 Brandathon.  Check out the work from the top three winners in 2014. 


Not a startup, but want to get involved?? 

Good, we need you too! 

These startups are competing for your vote and the right to be one of the final twelve ultimately paired with an agency. 

The voting is easy and fun. Simply check out the startup videos, decide who you feel is worthy and Share to Vote! Every time you share a startup’s video link they get a vote! You can share via email, Twitter, Facebook, LinkedIn, Hacker News… you name it, you share it! 

This stage of the competition is totally community driven, so spread the word, vote for your favorite startups and help them access some marketing genius! 

Then, purchase your ticket to attend the main event on August 6th! You’ll see some amazing work, hang with awesome people and enjoy food, drink and, undoubtedly, some laughs.

Take a look at some highlights from Brandathon 2014 in this video recap:

                


Josh Boyle is Director of Marketing & Community, VentureFizz.  You can follow him on Twitter @jb_sid
 and keep up with his latest posts by signing up for the VentureFizz Weekly Email!