Blog

August 6, 2015

At Brandathon 2015 Boston Startups and Ad Agencies Unite, Produce Amazing Results

We tried to tell you Brandathon 2015 was a can’t-miss event. More than 300 people got that message – and they were glad they did. 

After a successful inaugural run with Brandathon last year, The Ad Club, the trade association for the New England marketing & communications Industry, decided it needed to take this event to the next level. Safe to say, they attained that goal and then some. 

The Ad Club President, and brains behind Brandathon (along with David Chang), Kathy Kiely, agrees with that sentiment:  

"There's nothing else like this in the country. We had an incredible turnout and the energy was indescribable. It was twice the size of last year and I can't wait to see what 2016 has in store!"

  Brandathon

Last night inside Space 57 at Revere Hotel in Boston’s Theatre District the startup and advertising worlds gathered to see the culmination of a competition that started 2 months ago with Boston startups vying for a spot alongside a top Boston ad agency. 

Nearly 100 startups submitted video pitches before the community voted up its top 25 choices. From there a committee and the participating ad agenice took over, ultimately pairing 12 Boston area startups with some of the region’s best advertising and marketing agencies. 

On July 23rd, the pairings were announced at Allen & Gerritsen, setting the agency teams on a 72-hour branding binge. These agencies were not only competing for bragging rights among their industry peers, but also a $5,000 cash prize for the winner. 

Here’s the list of startup/agency pairings:

With so much at stake you knew these creative teams would give it all they got. A few of them (36creative | Isobar | Hill Holiday) even documented their experience. Give them a read to fully appreciate the work that goes into building these impressive campaigns! 

 

THE GREAT REVEAL!

Last night was the culmination of months of work and dedication for so many people. It was time for the big reveal, where even the participating startups were seeing the work created on their behalf for the very first time. I thought last year’s work was impressive, but #Brandathon2015 took things to a new level. 

One-by-one the agency teams stepped on stage to present their work to the crowd and an impressive lineup of judges that mixed creative and startup veterans around Boston. 

While we can show off all the work here, The Ad Club and Element Productions will be putting together a highlight video and work with live on the Brandathon site – so be sure to stay tuned there. 

For today, we’re highlighting the top 3 winning campaigns:  

First Prize & Winner of $5,000: Viewpoint Creative for Mugatunes [#NoShittyMusic]

Viewpoint Creative. Brandathon
Mugatunes. Brandathon


Second Prize & Winner of $2,500: 36creative for 9 Lazy Kids
 

9 Lazy Kids. 36creative. Brandathon 


Third Prize & Winner of $1,000: SapientNitro for Chimani

Chimani. SapientNitro. Brandathon  

As a member of the Brandathon 2015 host committee, chaired by Startup Institute CEO Diane Hessan, I have to give a shout out to the event’s amazing sponsors, specifically Santander and SapientNitro (who built a great website!), because without them this would not be possible (and Akamai for covering the bar!). And because of them and the entire Ad Club team, 12 Boston startups are in a much better position to succeed today than were yesterday – and that’s what it’s all about.

As for next year.... Chang, Kiely and Hessan all agree not only does Brandathon 3 need to happen, but each are equally excited to see how this one can be topped!

Josh Boyle is Director of Community & Marketing, VentureFizz.  You can follow him on Twitter @jb_sid
 and keep up with his latest posts by signing up for the VentureFizz Weekly Email!