Soofa Company Overview
Soofa’s mission is to fuel outdoor media with data and make it accessible to digital marketers big and small.
Spun out of the MIT Media Lab in 2014, Soofa makes digital outdoor advertising obtainable with a transformative content- and data-driven platform that publishes to a proprietary low-cost digital display network.
Jobs at Soofa
Co-Founder & CEO
VP of City Development
Ed Krafcik is the VP of City Development at Soofa, responsible for bringing Soofa technology into cities around the world and developing strategic partnerships with elected and appointed officials, real estate developers, and organizations and individuals shaping the public realm. He is a former urban designer and landscape architect and prior to Soofa worked on neighborhood and city-wide community development projects across the U.S., tourism master planning in the Middle East, and detailed public space and park design globally. Ed is a long time city dweller, has been car-less for over ten years, and can always be found searching for the next best neighborhood.
VALUES: SMART, SOCIAL, & SUSTAINABLE
Soofa is committed to making cities smarter by utilizing technology, social by getting citizens out into their neighborhoods, and sustainable by using solar energy (and love!) to power our products.
WORK HARD, PLAY HARD, & BE WELL
Like many startups, there is a seemingly bottomless amount of work to be done here at Soofa. We take pride in our ability to get sh*t done, but we also take pride in our ability to have fun. From Whiskey Wednesdays and Cake Fridays to apple-picking and ski trips, we strive to create an atmosphere of joy and energy at all times. We believe that productivity and fun are inclusive, and that you must be your best to give your best.
BE DIRECT & DON’T MAKE EXCUSES
The Soofa Fam isn’t afraid to confront problems head-on. We are direct with each other and unafraid of receiving feedback ourselves. Our German founders’ roots remind us it is better to be straightforward in communication. Our flat hierarchy means we keep each other informed about everything, cc is your friend.
We don’t play the blame game. We use monthly checklists to keep each other on track and out of the weeds.
BE UNORTHODOX & INCLUSIVE
Soofarians are truly innovative and inspiring. In our book, “mainstream” is a bad word. Our ability to think creatively as a team grounds us in the madness.
We constantly strive to be more woke. The more we know, the better we can serve our communities.
BE PERSONAL, CARE, & GIVE BACK
Life is shaped and fueled by relationships. Soofarians care about each other. We listen, sympathize, and proactively offer our support. We make each client, supplier, and partner our friend.