Soofa Company Overview
Soofa is a female founded company, launched out of MIT and Harvard in 2014.
Soofa is for people with a shared stake in a special place. We create the neighborhood news feed that connects a community with screens everyone can see and anyone can use. Our Soofa Signs provide a platform for everyone in the community to have a voice with soofatalk.com.
Jobs at Soofa
Co-Founder & CEO
While at MIT, Sandra worked with municipalities in South Africa, Japan, China, and Europe on smart transportation systems in collaboration with companies like Volkswagen, Lockheed Martin, and Verizon to define smart city strategies and evaluate business models. She co-founded Soofa in 2014 to deploy smart, social, and sustainable city technology in neighborhoods all around the world. She is a city dweller in Cambridge, MA.
With over ten years of experience in design and development of innovative products and services in the UK, China and the U.S., Jutta compulsively generates ideas, simplifies complex issues, optimizes processes, and builds disruptive businesses through creative thought leadership and management. Jutta co-founded Xindao’s product design studio and her furniture design studio, MÜ, in Shanghai before earning her Masters at the Harvard Graduate School of Design. She now serves as a mentor at the Harvard Innovation Lab and has earned multiple international design awards, including two Red Dot Awards.
Ed manages the company's data analytics, content delivery, and device management infrastructures and numerous customer-facing applications. He is also the lead on customer and product development efforts. Ed is an urban infrastructure and citizen engagement enthusiast with a love for molding technologies that turn increased mobility, health, and activity into economic drivers. Prior projects include a modular sensor platform at Bug Labs, IoT data platforms at Pachube, Thingful, and Scriptr, and a crowd-sourced air quality initiative on Kickstarter (Best in Science 2012). He also taught MFA IoT product design and prototyping at Parson's New School. Ed can frequently be found flying, on a motorcycle, or cruising the local live music scene.
Director of Customer Success
Sam loves helping customers build their outdoor media strategies and grow their business with Soofa. Prior to joining the Soofa team, she oversaw creative development, strategy, timelines, and client relationships at the digital agency Gupta Media for clients like Sony, Amazon Music, and Disney. Sam is a self-proclaimed lover of public transit and will delight in telling you the best bus line or bike path in the city.
Chief of Staff
Molly leads all things culture- and people-related at Soofa, including recruiting and team development, keeping visibility to the high-level vision of Soofa's CEO while operating at the ground level. A civics nerd at heart, Molly came to us from Jetpac, a nonprofit that trains underrepresented communities to run for office. Prior to that, she was an eye care team leader for LensCrafters for five years. Molly constantly strives to make Soofa and the world better by making diversity and inclusion a daily priority. She lives in Boston.
VP of Finance
After graduating with his bachelor's degree in Finance from Bentley University, Dan began his career as an accountant. In 2010, Dan joined an ad-tech startup where he was responsible for finance and yield management. During his tenure there, he was responsible for gross margin performance that nearly doubled industry averages. In 2015 Dan earned his MBA from UMass Boston. Dan is a city dweller that walks to the office early each morning from Charlestown, MA.
VALUES: SMART, SOCIAL, & SUSTAINABLE
Soofa is committed to making cities smarter by utilizing technology, social by getting citizens out into their neighborhoods, and sustainable by using solar energy (and love!) to power our products.
WORK HARD, PLAY HARD, & BE WELL
Like many startups, there is a seemingly bottomless amount of work to be done here at Soofa. We take pride in our ability to get sh*t done, but we also take pride in our ability to have fun. From Whiskey Wednesdays and Cake Fridays to apple-picking and ski trips, we strive to create an atmosphere of joy and energy at all times. We believe that productivity and fun are inclusive, and that you must be your best to give your best.
BE DIRECT & DON’T MAKE EXCUSES
The Soofa Fam isn’t afraid to confront problems head-on. We are direct with each other and unafraid of receiving feedback ourselves. Our German founders’ roots remind us it is better to be straightforward in communication. Our flat hierarchy means we keep each other informed about everything, cc is your friend.
We don’t play the blame game. We use monthly checklists to keep each other on track and out of the weeds.
BE UNORTHODOX & INCLUSIVE
Soofarians are truly innovative and inspiring. In our book, “mainstream” is a bad word. Our ability to think creatively as a team grounds us in the madness.
We constantly strive to be more conscious. The more we know, the better we can serve our communities.
BE PERSONAL, CARE, & GIVE BACK
Life is shaped and fueled by relationships. Soofarians care about each other. We listen, sympathize, and proactively offer our support. We make each client, supplier, and partner our friend.
Welcome to Soofa's Cambridge Headquarters!
There's always at least one dog around the office!
Interns utilize Soofa's open office space to collaborate.
Enjoy your coffee or tea in a bright red Soofa mug!
Soofarians collaborate in a shared space.
Have a meeting in one of Soofa's sunlit spaces.
Soofarians collaborate in an eclectic meeting room.
Team members take a minute to relax and catch up.
Marketing intern, Michelle, is hard at work!
Meet Sam, Soofa's Director of Customer Success.
A snapshot of a Soofarian's desk.
Meet the team!
Interact with one of our Soofa Signs without even having to leave the office!
Take a moment to unwind in one of Soofa's many cozy nooks.
Meet Molly, Soofa's Chief of Staff.
Soofa's infamous purple couch provides the perfect meeting space.