Soofa Company Overview

While at MIT, Sandra worked with municipalities in South Africa, Japan, China, and Europe on smart transportation systems in collaboration with companies like Volkswagen, Lockheed Martin, and Verizon to define smart city strategies and evaluate business models. She co-founded Soofa in 2014 to deploy smart, social, and sustainable city technology in neighborhoods all around the world. She is a city dweller in Cambridge, MA.

With over ten years of experience in design and development of innovative products and services in the UK, China and the U.S., Jutta compulsively generates ideas, simplifies complex issues, optimizes processes, and builds disruptive businesses through creative thought leadership and management. Jutta co-founded Xindao’s product design studio and her furniture design studio, MÜ, in Shanghai before earning her Masters at the Harvard Graduate School of Design. She now serves as a mentor at the Harvard Innovation Lab and has earned multiple international design awards, including two Red Dot Awards.

Ed manages the company's data analytics, content delivery, and device management infrastructures and numerous customer-facing applications. He is also the lead on customer and product development efforts. Ed is an urban infrastructure and citizen engagement enthusiast with a love for molding technologies that turn increased mobility, health, and activity into economic drivers. Prior projects include a modular sensor platform at Bug Labs, IoT data platforms at Pachube, Thingful, and Scriptr, and a crowd-sourced air quality initiative on Kickstarter (Best in Science 2012). He also taught MFA IoT product design and prototyping at Parson's New School. Ed can frequently be found flying, on a motorcycle, or cruising the local live music scene.

Sam loves helping customers build their outdoor media strategies and grow their business with Soofa. Prior to joining the Soofa team, she oversaw creative development, strategy, timelines, and client relationships at the digital agency Gupta Media for clients like Sony, Amazon Music, and Disney. Sam is a self-proclaimed lover of public transit and will delight in telling you the best bus line or bike path in the city.

Molly leads all things culture- and people-related at Soofa, including recruiting and team development, keeping visibility to the high-level vision of Soofa's CEO while operating at the ground level. A civics nerd at heart, Molly came to us from Jetpac, a nonprofit that trains underrepresented communities to run for office. Prior to that, she was an eye care team leader for LensCrafters for five years. Molly constantly strives to make Soofa and the world better by making diversity and inclusion a daily priority. She lives in Boston.

After graduating with his bachelor's degree in Finance from Bentley University, Dan began his career as an accountant. In 2010, Dan joined an ad-tech startup where he was responsible for finance and yield management. During his tenure there, he was responsible for gross margin performance that nearly doubled industry averages. In 2015 Dan earned his MBA from UMass Boston. Dan is a city dweller that walks to the office early each morning from Charlestown, MA.