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Soofa Company Overview

Soofa’s mission is to fuel outdoor media with data and make it accessible to digital marketers big and small.

Spun out of the MIT Media Lab in 2014, Soofa makes digital outdoor advertising obtainable with a transformative content- and data-driven platform that publishes to a proprietary low-cost digital display network.

 

Jobs at Soofa

 
8 Jobs Listed
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Cambridge
Soofa is a seed-stage, leading IoT startup who is revolutionizing the way we communicate in cities. We develop technology like the Soofa Sign to help urban dwellers take the pulse of their city and connect with each other in real time. Are you ready for the smart city revolution? We are looking for a senior full stack generalist who can handle development across our whole system. Our team tackles a wide range of challenges on the daily, so if you are excited by being close to users, being an integral part of the design process, and system-level thinking/responsibility,...
Software Engineering/QA
Cambridge
Soofa is a seed-stage, leading IoT startup who is revolutionizing the way we communicate in cities. Soofa has developed a first in the OOH advertising space: solar-powered, wirelessly-connected Soofa Signs. Soofa Signs live on the sidewalks of active and walkable neighborhoods, and show relevant advertising content, community-generated creative, local events, and real-time transit information. We’re looking for an experienced sales professional to help drive revenue by closing new business from SMB and Regional advertisers who are looking for a hyperlocal advertising vehicle...
Sales & Business Development
Cambridge
Soofa is the neighborhood news feed that connects a community with screens everyone can see and anyone can use. We are looking for a senior full-stack generalist who can handle development across our whole system. Our team tackles a wide range of challenges on the daily, so if you are excited by being close to users, being an integral part of the design process, and system-level thinking/responsibility, this role is for you. At Soofa, we enable city dwellers to co-create a thriving community. Join the fam!   Responsibilities Front End We have four Ember...
Software Engineering/QA
Cambridge
Soofa is the neighborhood news feed that connects a community with screens everyone can see and anyone can use. We are seeking a demand gen leader to drive inbounds and hypergrow the Soofa Talk platform. You will work across all departments, utilizing your strategy, business, and marketing knowhow to advance both top-of-the-funnel and downstream marketing initiatives to increase demand for Soofa with MQL’s. This is a senior role that requires a strong track record. Soofa is for people with a shared stake in a special place. Join the movement!   Responsibilities...
Marketing
Cambridge
We are looking for a Content Strategist/Designer to work alongside Soofa’s Customer Success Manager, developing engaging, relevant, and beautiful Soofa Sign campaigns to delight our clients. The ideal candidate is a big-picture thinker about creative projects who can design, write copy, and translate business goals into campaigns. At Soofa, we enable city dwellers to co-create a thriving community. Join the fam!   Responsibilities Develop creative concepts for Soofa campaigns in line with client goals and creative briefs Lead production of innovative design...
UX & Design
Cambridge
Overview Soofa is a seed-stage, leading IoT startup who is revolutionizing the way we communicate in cities. We develop technology like the Soofa Sign to help urban dwellers take the pulse of their city and connect with each other in real time. Are you ready for the smart city revolution? We are looking for a City Account Manager to get more Soofa Signs into more cities and neighborhoods across the globe. We need someone who is outgoing, patient, excited by research, loves meeting new people, and is passionate about telling Soofa’s story.  ...
Sales & Business Development
Cambridge
Soofa is a seed-stage, leading IoT startup who is revolutionizing the way we communicate in cities. We develop technology like the Soofa Sign to help urban dwellers take the pulse of their city and connect with each other in real time. Are you ready for the smart city revolution? We are looking for a Business Development Rep to act as our liaison between our Marketing and Sales teams. This position is responsible for prospecting, booking appointments and creating Sales Qualified Opportunities, as well as qualifying inbound leads from marketing campaigns. You’ll identify and engage with...
Sales & Business Development
Cambridge
Soofa is a seed-stage, leading IoT startup who is revolutionizing the way we communicate in cities. We develop technology like the Soofa Sign to help urban dwellers take the pulse of their city and connect with each other in real time. Are you ready for the smart city revolution? We are looking for a Senior Firmware Developer to join our rapidly growing team and create the next generation of the world-class Soofa Sign. Responsibilities Design and debug hardware systems for our next generation of Soofa Sign displays and Soofa Data sensor systems...
Hardware Engineering
24 Thorndike Street
Cambridge, MA 02141

VALUES:  SMART, SOCIAL, & SUSTAINABLE
Soofa is committed to making cities smarter by utilizing technology, social by getting citizens out into their neighborhoods, and sustainable by using solar energy (and love!) to power our products.


CULTURE
WORK HARD, PLAY HARD, & BE WELL
Like many startups, there is a seemingly bottomless amount of work to be done here at Soofa. We take pride in our ability to get sh*t done, but we also take pride in our ability to have fun. From Whiskey Wednesdays and Cake Fridays to apple-picking and ski trips, we strive to create an atmosphere of joy and energy at all times. We believe that productivity and fun are inclusive, and that you must be your best to give your best.

BE DIRECT & DON’T MAKE EXCUSES
The Soofa Fam isn’t afraid to confront problems head-on. We are direct with each other and unafraid of receiving feedback ourselves. Our German founders’ roots remind us it is better to be straightforward in communication. Our flat hierarchy means we keep each other informed about everything, cc is your friend.

We don’t play the blame game. We use monthly checklists to keep each other on track and out of the weeds.

BE UNORTHODOX & INCLUSIVE
Soofarians are truly innovative and inspiring. In our book, “mainstream” is a bad word. Our ability to think creatively as a team grounds us in the madness.

We constantly strive to be more woke. The more we know, the better we can serve our communities.

BE PERSONAL, CARE, & GIVE BACK
Life is shaped and fueled by relationships. Soofarians care about each other. We listen, sympathize, and proactively offer our support. We make each client, supplier, and partner our friend.

Blog

February 1, 2018
What comes to mind when you think about signage in Las Vegas? Do you think of something big, bright, and flashy? Do you imagine it telling you about an upcoming show at a nearby hotel or a special deal at a club or casino down the street? Do you think of it as advertising entertainment for out of town visitors? Do you think of it serving as a tool that helps build a more livable community?By now you’ve likely envisioned a picture of gaudy neon signs along the Las Vegas strip, which is understa...
September 11, 2017
Smarter parks are responsive parks; they let us know when and how they’re being used, what’s working well, and where there are opportunities to improveLast month, we spoke on the Tech Innovations In Parks panel at the City Parks Alliance Greater and Greener Conference in Minneapolis. We were thrilled to share the stage with Los Angeles Recreation and Parks, Denver Parks and Recreation, and the Land Art Generator. The panel was moderated by our good friends at the National Recreation and Par...
August 8, 2017
Sensor data revealed pedestrian activity peaked between 11am and 4pm in Boston along the race route on Marathon Monday. But that’s only the beginning, see what else we learned.We studied the Audubon Circle intersection along the Boston Marathon race route, about one and a half miles from the finish line on Boylston Street. Using our Soofa Pro sensor we found that the peak time on Marathon Monday attracted more than 7X the number of people who normally pass through the intersection during the ...
August 8, 2017
“We felt the permanent infrastructure approach was cost prohibitive and had no data to support a return on investment. During the time of the study, new Soofa technology came to light that is a much more modular approach, smaller in scope and will provide an incremental approach to provide service in the area.”— Andy Hume, Downtown Planning and Development Coordinator, Las Cruces, NMInstallation At A GlanceProject Start Date: March 2017Products Deployed: Soofa Bench Pro, Soofa Core Pr...
August 8, 2017
The NYC Department of Small Business Services recently launched the fifth round of Neighborhood Challenge, a competition designed to invest in community-based development organizations who partner with technology companies to create and implement tools that address neighborhood scale issues and opportunities. Soofa was invited to participate and collaborate.Since 2012, the Neighborhood Challenge and its preceding competition, BID Challenge, have funded 27 projects from 240 proposals for a total ...