SnapApp

SnapApp empowers marketers to create personalized interactive experiences that activate buyers, accelerates leads through the funnel, & unleashes growth.

SnapApp

222 Berkeley St, 8th Floor
Boston, MA 02116

Company Overview

SnapApp empowers marketers to create personalized interactive experiences that activate buyers, accelerates leads through the funnel, and unleashes growth. We do this by putting the buyer at the center of their strategies with content that creates a two-way, dynamic conversation vs. the static one-way information flow that comes from traditional content types.

With a simple, drag-and-drop interface, you don’t need to be a designer or developer to create a wide variety of content types across multiple channels. And robust integrations into top marketing automation tools let you collect information that improves marketing efforts and accelerate leads through the funnel.

Backed by Providence Equity Partners, SnapApp customers include Paycor, Cisco, CEB, Blackbaud, and Equifax.

We Put Our Customers First
Our customers are part of the Snapster family. Everything we do from the product to sales is about making them successful. They are our inspiration, and through our work, we hope to inspire them.

We Are One Team
We know the key to our success is creating a culture of unity. We work together, across departments, every day to share ideas openly, and learn from one another to build, market, sell, and support a great product that makes marketing better. It doesn't hurt that we hire great people.

We Are Open and Honest in Our Communication
Both physically, with our open-office environment, and psychologically, SnapApp believes in removing communication barriers so we're all on the same page.

We Aspire to Greatness
We never settle for less than our best effort and we work to inspire those we come in contact with to achieve greatness as well.

We Have Fun
From "Snappy Hour" and weekly company lunches to take-what-you-need PTO plan, we have fun! We take time to stop, relax, and have fun inside and outside of the office.

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Products

Blog

April 24, 2018
  This is a story about statistics, marketing, and how we as people understand each other. I know, that seems like a tall order for a marketing blog post, but hang with me here.   via GIPHY The statistician who bets you’re a terrible guesser   People are very poor perceptive statisticians. What does that mean? It means we’re terrible at looking at the world around us and making quantitative assumptions.   However, a statistician’s job is to think quantitatively about parts...
April 17, 2018
  The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do?     Research shows that call-to-actions perform better than AdWords, with the average click through rate being 3.29 percent across all industries, likely due to the increasing number of users running ad blockers.   CTAs are not a one-size fits all deal either. There are channel-specific, aud...
April 4, 2018
  “In God we trust. All others must bring data.” – W. Edwards Deming   Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge:     This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex.   According to a 2017 study, the marketing technology landscape grew 40% last yea...
April 2, 2018
For most colleges and universities, enrollment marketing is a big piece of the student recruitment puzzle – and it shapes their marketing strategy from top to bottom.   The reason: Today’s higher education landscape is more competitive than ever before. Data from a 2015 Gallup poll of admissions directors showed that 58% had not yet filled their fall class rosters by the usual May 1st deadline. What’s more: More than 80% of polled college administrators in that dataset were “concerned...
March 29, 2018
Lena Prickett is the Marketing Manager at Modbar, manufacturer of state-of-the art modular, under-counter coffee brewing equipment for cafes. Modbar is a sister company of La Marzocco.   Lena Prickett Modbar | Marketing Manager         Lena has worked in a variety of communications, consulting, and marketing roles in San Francisco, Thailand, New York City, Boston, and Seattle. Her most recent professional path has found her transitioning from the B2B tech space as a Director of...

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