26 - 50 employees
Series B
Enterprise Software / SaaS
Marketing & Sales Tech

SnapApp Company Overview

SnapApp helps marketers get the leads that sales wants. We provide a platform that enables marketers to discover the criteria for a sales-ready lead, execute marketing programs with interactive assets, enable their sales teams with better prospect insights, and track and report results across every stage of the process.

SnapApp uses question-based interactions to create a dialogue with prospects that engages them and uncovers intent to buy. The questions are defined by your sales team based on their qualification criteria. Highly qualified leads are passed to sales with rich context for follow up conversations that drive opportunities forward and increase revenue.

Backed by Providence Equity Partners, SnapApp has hundreds of customers including Paycor, Cisco, CEB, Hewlett Packard Enterprise, Blackbaud, and more.

Jobs at SnapApp

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Working closely with members of the marketing team and other stakeholders, this role will develop and execute campaigns for both SnapApp prospects and customers. The data-driven practitioner is passionate about owning and executing marketing programs that deliver strong results, cares deeply about campaign measurement and success metrics, and is eager to try new things. This isn’t your first rodeo and you’re excited to bring your experience and ideas to this opportunity. The Marketing Programs Manager will be responsible for creating and managing digital content campaigns to support...
SnapApp is helping marketers deliver the leads that sales want by engaging prospects to uncover buyer intent. As a leader in the rapidly evolving MarTech landscape, SnapApp offers a SaaS platform for marketers to do this without the need for custom development or agency resources. We’re looking for a Business Development Representative (BDR)to fuel our next level of growth! If you’re a high-energy, motivated self-starter, this opportunity can help you unleash your career by becoming an effective and successful sales professional utilizing a consultative sales approach. The BDR...
Sales & Business Development
33 Arch Street
Boston, MA 02110

We Put Our Customers First
Our customers are part of the Snapster family. Everything we do from the product to sales is about making them successful. They are our inspiration, and through our work, we hope to inspire them.

We Are One Team
We know the key to our success is creating a culture of unity. We work together, across departments, every day to share ideas openly, and learn from one another to build, market, sell, and support a great product that makes marketing better. It doesn't hurt that we hire great people.

We Are Open and Honest in Our Communication
Both physically, with our open-office environment, and psychologically, SnapApp believes in removing communication barriers so we're all on the same page.

We Aspire to Greatness
We never settle for less than our best effort and we work to inspire those we come in contact with to achieve greatness as well.

We Have Fun
From "Snappy Hour" and weekly company lunches to take-what-you-need PTO plan, we have fun! We take time to stop, relax, and have fun inside and outside of the office.

Read About Us


October 17, 2019
High MQL targets force many marketers to send all of their leads to sales. Follow this 3 step framework to replace your low conversion rates with a high quality lead operation that improves ROI. The post Sending All Your Leads to Sales? These 3 Steps Will Boost Marketing ROI appeared first on SnapApp. ...
October 15, 2019
Only 17% of marketers identify MQL targets as their top goal within the next six months. There’s a reason that marketers are increasingly shifting to sales and revenue-focused goals: the MQL model is a flawed approach to connecting with today’s buyers and driving ROI on marketing efforts.  In an MQL model, marketers are incentivized to […] The post Moving Beyond the MQL: 3 Ways to Improve Marketing Measurement appeared first on SnapApp. ...
October 10, 2019
Changes in B2B buying behavior over the past several decades have forced marketers to adapt with new approaches. See what era of B2B marketing your tactics fit in today (and how to update your game if you’re behind). The post Market like it’s…1999? What Era is your B2B Marketing Living In appeared first on SnapApp. ...
October 8, 2019
The growth of marketing technology has given marketers access to more prospect data than ever before. Because marketers can know so much more about their prospects, efficiently prioritizing the best leads requires a system to make sense of all of that information. Marketers use lead scoring models to sort prospect data. Lead scoring is a […] The post Why Inflated Lead Scores are Tanking Your Marketing ROI appeared first on SnapApp. ...
October 3, 2019
Many B2B marketers find themselves fighting an uphill battle against falling conversion rates, low email open rates, and changing goals.  While marketers are busy tweaking button colors on landing pages and rewriting email subject lines to improve KPIs, we often forget that there are real people on the other end of disappointing monthly reports. The […] The post Practical Strategies for a Better Prospect Journey appeared first on SnapApp. ...