ownerIQ is the leading programmatic advertising solution digitally connecting brands and retailers across the Qniverse through the power of second-party data.


27-43 Wormwood St., Floor 6
Boston, MA 02210

Company Overview

ownerIQ is the leading programmatic advertising solution digitally connecting brands and retailers across the Qniverse through the power of second-party data. The Qniverse is the largest, most TRANSPARENT, second-party audience marketplace of its kind, bringing the richest pool of shopping data to digital display! It aggregates over 1 Billion + online shopping behaviors each month from retailers, product brands and e-commerce. This gives advertisers unprecedented access to these partners’ 1st party data pools. More than any other solution, brands and retailers can leverage The Qniverse to run their high volume programmatic campaigns, retail specific initiatives, and/or prospecting programs. 

ownerIQ "the Q" was recently named in the 2015 Ad Age BtoB Best Awards, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine.

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Nirvanna Lildharrie
Brand Recruiting Specialist

"ownerIQ’s business model made a lot of sense to me. The whole "data-sharing" concept blew my mind because I came from a retargeter, a first-party data advertiser, and had never before fathomed the targeting possibilities that could be unlocked with second-party data partnerships. I saw value in it and felt like this was something I would be passionate about representing in a new sales role. Everyone I spoke to at the Q during my interviews seemed really humble, welcoming, and down-to-earth. This felt like a professional environment where I could be myself, transparently. Since joining I have grown tremendously because of the mentorship of my boss."

Dan Hopkins
VP of Finance and Yield Management

"The startup environment has many roles that are undefined and many problems that don't have owners, so it allows for people who are thoughtful and diligent with their work to move up in the organization quickly. Having the ​opportunity to grow your career, alongside many of your friends in the company, while also watching the Q grow has been extremely rewarding."

Aidan Bradley Murphy
Marketing Director

"It's vital as a new parent to have ample time to bond with your baby and adjust to parenthood, as the first employee on ownerIQ's new paid parental leave policy, I was able to have the freedom to do so without jeopardizing my career advancement or family's financial future. More companies should take ownerIQ's lead to implement a paid parental leave policy that is inclusive of all new parents."




November 30, 2017
It’s no surprise that Black Friday and Cyber Monday are known as the biggest shopping days of the year. This year, predictions of “Black November” are emerging with a whole month of deals for early holiday shoppers as well as “Cyber Week” deals being extended past traditional Cyber Monday. Each year, shopping starts earlier and earlier and […]...
November 9, 2017
ownerIQ Ranked Number 464 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™ Attributes 156% Percent Revenue Growth to Increased Need for Transparent Data Economies Boston, MA November 9, 2017 — ownerIQ today announced it ranked 464 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, […]...
November 9, 2017
There is no denying the media marketplace is over saturated. Due to the multitude of content and advertising clutter, consumers today are engaged with media through the entire day. Brands actually need to be seen over and over and over again in order for consumers to notice AND remember them. The brands who get remembered […]...
October 31, 2017
ownerIQ’s CoEx platform now has even more reporting features, giving you additional transparency into how your data is being used and how your campaigns are running. Quickly create, save and, schedule your own custom campaign reports. Choose to include additional metrics including Spend, Media Spend, Domain, Ad Exchange, Creative or Postal Code to get all […]...
October 9, 2017
  In today’s digital landscape, marketplace bidding and optimization see challenges in efficiency, data sourcing, and limitations on lookalike modeling. Further, the way algorithms learn and optimize a campaign can be quite opaque, leading to little understanding of how the technology can help a client. ownerIQ has a different approach. Our partners provide us with […]...

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