ownerIQ

ownerIQ is the leading programmatic advertising solution digitally connecting brands and retailers across the Qniverse through the power of second-party data.

ownerIQ

27-43 Wormwood St., Floor 6
Boston, MA 02210

Company Overview

ownerIQ is the leading programmatic advertising solution digitally connecting brands and retailers across the Qniverse through the power of second-party data. The Qniverse is the largest, most TRANSPARENT, second-party audience marketplace of its kind, bringing the richest pool of shopping data to digital display! It aggregates over 1 Billion + online shopping behaviors each month from retailers, product brands and e-commerce. This gives advertisers unprecedented access to these partners’ 1st party data pools. More than any other solution, brands and retailers can leverage The Qniverse to run their high volume programmatic campaigns, retail specific initiatives, and/or prospecting programs. 

ownerIQ "the Q" was recently named in the 2015 Ad Age BtoB Best Awards, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine.

Open Jobs

Nirvanna Lildharrie
Brand Recruiting Specialist

"ownerIQ’s business model made a lot of sense to me. The whole "data-sharing" concept blew my mind because I came from a retargeter, a first-party data advertiser, and had never before fathomed the targeting possibilities that could be unlocked with second-party data partnerships. I saw value in it and felt like this was something I would be passionate about representing in a new sales role. Everyone I spoke to at the Q during my interviews seemed really humble, welcoming, and down-to-earth. This felt like a professional environment where I could be myself, transparently. Since joining I have grown tremendously because of the mentorship of my boss."

Dan Hopkins
VP of Finance and Yield Management

"The startup environment has many roles that are undefined and many problems that don't have owners, so it allows for people who are thoughtful and diligent with their work to move up in the organization quickly. Having the ​opportunity to grow your career, alongside many of your friends in the company, while also watching the Q grow has been extremely rewarding."

Aidan Bradley Murphy
Marketing Director

"It's vital as a new parent to have ample time to bond with your baby and adjust to parenthood, as the first employee on ownerIQ's new paid parental leave policy, I was able to have the freedom to do so without jeopardizing my career advancement or family's financial future. More companies should take ownerIQ's lead to implement a paid parental leave policy that is inclusive of all new parents."

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April 17, 2018
ownerIQ Strives to Give Retailers and Brands a Unified View of their Shared Shoppers As Part of Overall Identity Graph Project, Company Makes Single View of Shoppers a Reality BOSTON, MA — APRIL 17, 2018 — ownerIQ, the leaders in second-party data are giving retailers and brands a closer look into 1:1 marketing with a […]...
April 10, 2018
Consumers who plan to celebrate Mother’s Day this year will spend $162.94 on average on gifts, compared to $168.94 last year, for a total of $19.9B.* Capitalize on this opportunity for your brand or retailer! 1. Learn more about your audience – Shopper Audience Insight reports provide a snapshot of your consumer’s retailer, brand and product preferences based […]...
April 9, 2018
The recent addition of Data Deals in CoEx provides greater transparency & control between the data provider and data consumer when forming data partnerships in ownerIQ’s CoEx platform. Did you miss our previous communications regarding Data Deals? Catch up here: What is a Data Deal? How to create a Data Deal? How to review and […]...
March 26, 2018
New CoEx Data Deals provide greater transparency & control between the data provider and data consumer. By providing activation plan details, data providers will have additional insight into how and where the data consumer intends to activate the data within each partnership request. How to create a Data Deal in CoEx #1: Select a member […]...
March 21, 2018
Introducing Data Deals: Providing Significant Enhancements to Partnership Controls Now data providers will have additional transparency into the data consumers’ intentions for where and how they plan to activate the data within each partnership request. This allows for greater clarity between the data provider and data consumer and more timely responses to requests. Key Features: […]...

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