Ordergroove Company Overview

Greg Alvo is the CEO and Founder of OrderGroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Prior to OrderGroove, Greg held a variety of Sales and Business Development roles at Liquidation.com, a startup in Washington, DC and B2B eCommerce marketplace, where he was responsible for signing partnerships with some of the largest retailers, manufacturers and distributors in the world to handle their excess inventory through Liquidation.com’s marketplace. In 2006, Liquidation.com went public on the NASDAQ during a successful IPO (LQDT). Greg is a proud native of Miami, Florida and graduated from George Washington University with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer consulting firm which he grew to over 100 clients nationwide. Greg now lives in Brooklyn, New York with his wife Caroline and pup Bleecker, where he enjoys a slight change of pace from Manhattan, weeknight delivery (Lantern Thai and Hane Sushi are favorites) and never missing a dull moment with his New York Jets on Sundays. In his free time, Greg most enjoys reading, exercising and spending time with his family as well as occasionally getting back on the tennis court.

As the COO of OrderGroove, Erin is focused on accelerating revenue growth, building and scaling a world-class team and culture, and ensuring strong value delivery for clients. She is directly responsible for OrderGroove's Client Services teams, including Client Development and Client Solutions, Subscription Marketing, Human Resources as well as companywide Operations. Prior to OrderGroove, Erin served in leadership roles at Yodle for 6 years, first as SVP of Client Services and then as Chief Human Resources Officer, where she helped scale Yodle's marketing automation SaaS business from start-up to $160M+ in revenue, 50,000 customers and over 1,200 employees.

Previously, Erin was Vice President of Operations and Customer Service at Yahoo! HotJobs for 8 years where she successfully led the transition from high-growth start-up to an industry-leading media and recruitment solutions business. Before Yahoo!, Erin held management positions at a number of high tech start-up organizations and spent several years in Change Management consulting at Accenture.

Erin is a graduate of Cornell University with a B.S. in Industrial and Labor Relations. She lives in Tribeca with her husband, John, and baby Grayson where they enjoy trying out all the great restaurants in their neighborhood.

Ofir is leading OrderGroove’s technology team to build world-class subscription commerce products. Prior to OrderGroove, Ofir was the CTO at GroupCommerce, building a SaaS based eCommerce platform for audience owners. Before his time at GroupCommerce, Ofir was the Vice President of Engineering at TheLadders.com, the leading +$100K online recruitment service. In this position he grew the engineering team from 15 to 65 engineers over the course of five years.

Before coming to NYC Ofir spent nine years working in the San Francisco Bay Area. He spent six years building automated testing and monitoring products at Mercury, which got acquired by HP for a $4.5B. He spent three years working for Checkpoint Technology, the leading Internet Security software. Prior to that, had Ofir co-founded an offshore development center in Russia which was sold after three years to a leading IT consulting firm based in Germany.

Originally from Israel, Ofir now lives in NJ with his wife Laili and 2 boys Emanuel and Gabriel. In his free time he enjoys any form of aqua sports and playing basketball with the local league.

Brendan heads OrderGroove’s finance and accounting functions to support the company’s continued growth. Previously, he was Vice President of Finance at Relationship Science LLC, the business development tool that helps professionals and organizations unlock their relationship capital. Prior to that he was Vice President of Finance for TheLadders.com, Inc., the leading $100K+ online recruitment service. Brendan began his career at KPMG LLP and has held financial management positions in the biotechnology and advertising industries as well.

Brendan graduated from St. John’s University with a Bachelor’s in Accounting and obtained his MBA from New York University’s Stern School of Business. He is also a Certified Public Accountant in New York. In his free time, he enjoys spending time in the great outdoors of Long Island with his wife, Lesley, and their two children, Liam and Emma.

As OrderGroove's SVP of Client Services, Brandon ensures clients receive maximum benefit from OrderGroove's technology, marketing programs and thought leadership in a rapidly evolving space. Brandon is responsible for Customer Success, Solutions and Support where passion for matching client goals with innovative problem solving reigns supreme.

Previously, Brandon spent 8 years growing Yodle's client services and operations teams. As employee 85, Brandon helped the Yodle team scale to 1500 employees, four office expansions and 160M in revenue. Brandon has lead international client success teams at Yodle, LinkShare and Shopping.com.

Brandon is a graduate of Bard College. He lives in New Jersey with his wife, Emily and kids Nora, Stellan and Margot. While not playing chauffeur for his kids, Brandon enjoys Brazilian Jiu-Jitsu and weekend barbecues

Stephanie is our Vice President of Consumer Marketing. In this role, Stephanie works directly with clients to uncover innovative approaches to build deeper relationships with their customers and accelerate business growth through the implementation of OrderGroove’s Relationship Commerce solutions.

Stephanie is an accomplished marketing executive and entrepreneur. Before joining OrderGroove, she was VP of Marketing for Ladders and CMO/Co-Founder of Please and Carrots, an early learning subscription service. Stephanie spent several years as part of the Time Inc. organization taking on ever-increasing marketing responsibilities, including VP of Consumer Marketing for InStyle, driving both consumer revenue and customer engagement.

A native Canadian, Stephanie attended McGill University and earned her MBA from Northwestern. Outside of work, Stephanie loves spending time with her family and skiing. Stephanie and her husband, David, twin girls, Charlotte and Avery, and Wheaten Terrier, Gus, live in New York. 

As the VP of Product, Paul leads the strategy, design and execution of OrderGroove’s innovative commerce solutions.

Paul’s passion is commerce and designing ground-breaking products that delight end-users and deliver business results. Paul started his career as an entrepreneur, which prepared him for succession of product management positions at PayPal and Zong (a provider of frictionless mobile payment solutions that was sold to PayPal 2011). Most recently, Paul was the VP of Product at Contently that grew to an Inc. 100 company in less than 4 years.

Paul is a native of Berlin, Germany and holds a Diplom-Kaufmann from Humboldt-Universität zu Berlin. Paul and his wife relocated to the US in 2007, settling in San Francisco and the moving cross country to New York in 2012.

Karen is the VP of People at OrderGroove and is focused on OrderGroove's company culture, people strategy and HR functions.

Karen is a leader in the human resource and talent fields with 15 years of experience. She was most recently the VP of HR at Yodle and held several other HR-related positions within that company. Karen is the chair of the Talent Development SIG for NYC Society for Human Resource Management (SHRM) and serves as a faculty member at Baruch. She is an active member of HRLC, SHRM, and ATD. Karen has a MS in Human Resources Development from Villanova University and a BA in Theatre Arts from Elon University.

Karen lives in New York with her husband, Braden, and their furry babies Robin, Finch and Kami. She is originally from New England and is a die-hard Boston sports fan, which makes living in NYC that much more of an adventure!

As Vice President of Sales & Brand Strategy, Jordan leads a world-class sales team to bring innovation to market through our Relationship Commerce platform that empowers our clients to deepen relationships with their most valuable customers. He also focuses on developing Brand & Retail solutions that accelerate time to value and unlock our unique retail network to give our brand clients the capabilities that generate significant relationship revenue.

Prior to joining OrderGroove, Jordan held several leadership roles at Bazaarvoice, Umbel and Coremetrics where he developed partnership programs with marquee companies like Facebook, Instagram, Google, Oracle, and Demandware, along with leading global client strategy teams focused on the Fortune 50 brands such as Procter & Gamble, 3M, HP, and Nike. Jordan also led two successful acquisitions - Feedmagnet by Bazaarvoice and Lodestone Social by Umbel Corporation.

Jordan earned a BBA with dual majors in Finance and Management from Oklahoma Baptist University. Outside the office, you’ll find Jordan tinkering with music, home or technology projects and spending time with his wife, three kids, two dogs, a cat and a few hermit crabs in their hometown of Austin, TX.

Marni is OrderGroove's SVP of Marketing responsible for leading OrderGroove's product marketing, demand generation, and brand communication. As a senior executive with sales, marketing, client services and general management experience, Marni has demonstrated repeated success at launching and growing enterprise software companies across diverse markets through the application of strategic direction, business leadership, innovative client development programs, and brand management.