: AVP Enrollment Management Solutions, EMP
The Arsenal on the Charles
Watertown, MA 02472

Employee Testimonials


Liaison, recently named to Glassdoor’s Best Places to Work, offers the following:

A place to work with fun, smart, collaborative and driven people.  Liaison is unique in that we are an established and profitable company but have that fast-paced energy and feel of a start-up.  Our SaaS based admissions management software and services helps millions of students take the next step in their academic career and is utilized by over 5,000 academic programs!!  

The AVP, Enrollment Management Solutions is tasked with selling SaaS-based enrollment technology solutions and services that include applications for enrollment, application processing software, application processing services, CRM and marketing services. Primary responsibilities for this role will include lead sourcing, discovery, pitching, demonstrating, negotiating, and closing new business opportunities, by means of a consultative, solution selling approach.


  • Design and implement regional sales strategies addressing customer needs and issues while meeting assigned sales targets
  • Conduct lead sourcing (prospecting), as well as qualification of sales leads provided by corporate marketing initiatives and programs
  • Conduct thorough discovery and diligence with prospective client, prior to presenting a solution
  • Conduct sales calls and articulate benefits and features of UniCAS, CAS and EMP solutions and services to prospective clients
  • Proactively manages the deal team and overall sales strategy
  • Present sales demonstrations to prospective clients; negotiate and close contracts
  • Analyze and track competitive activities and adjust Liaison’s positions accordingly
  • Read the market, recognize trends, and communicate information from the field to management and relationship managers
  • Demonstrate knowledge of account history, established process and procedure specific to each client, and key issues for all assigned accounts
  • Respond to client requests and problems with timeliness and interest, develop professional credibility and trust among clients
  • Provide timely forecasting and information for sales, to business development, implementation, finance, and development teams
  • Maintain thorough documentation of sales activity and document information obtained during sales calls and presentations into EMP and SFDC
  • Convey information regarding prospective clients’ needs that are not met by current products to appropriate staff


  • A minimum of 5-years of experience with new business or solution-selling in a high-value sales position with a proven record in meeting or exceeding sales targets, preferably in a software (technology) or SAAS related environment 
  • Ability to convey the basic technical concepts of data management, workflow and data transfer
  • Experience with long complex sales processes, involving many decision influencers, is mandatory
  • Experience in the traditional not-for-profit higher education industry, admissions or enrollment management is highly desired
  • Excellent written and verbal communication skills as well as presentation skills are required
  • Attention to detail, including presentation format and numerical calculations is required
  • Ability to travel regularly - up to 60% during key periods of the year (normally a four to six week span for conferences and trade shows)
  • Bachelor’s degree
  • Demonstrated ability to work with all levels of employees 
  • Organized, ability to multi-task, detail oriented and a team player
  • Must be professional, self-motivated and be able to thrive in a fast-paced environment 
  • Proficient with Technology Basics, PowerPoint, Salesforce.com, and Microsoft Office solutions

Employee Testimonials

Lara Johnson
Customer Service Representative