Attivio: Conversion Marketing Manager

Job Summary:

Bringing prospective clients through the buying journey is critical to having a productive funnel. Attivio is looking for a marketer whos passionate about turning interest into dollars. Once new leads have entered the funnel, thats where your magic begins: youll be responsible for the activities that turn those MCLs into SQLs. Youll design, execute, and optimize email nurturing flows; develop & implement events (both online and offline) to drive prospects further into the funnel; work with the BDRs on micro-campaigns to further develop their queues; and leverage any other channel and activity relevant to escorting prospects into pipeline.

Job Functions:

  • Develop the strategy for converting new leads into pipeline, and execute on that strategy in a timely and cost-efficient manner
  • Leverage a full complement of marketing activity, campaigns, and tools to facilitate the buyers journey, including but not limited to email marketing, social media marketing, webinars, in-person events, direct mail, product offers, web personalization, telemarketing, and more.
  • Track, measure, and optimize the conversion marketing activities on an ongoing basis
  • Feedback to Acquisition marketing about the best leads that convert, so they can go get more of those
  • Work closely with BDR team to develop mini campaigns that help them convert their leads into meetings and their meetings into SQLs
  • Effectively leverage marketing technology to automate and optimize campaign efforts

Position Requirements:

  • BA or MBA in marketing, communications, or other related field.
  • 5-7 years experience marketing a B2B platform solution to very large (F1000/G2000) organizations
  • Ability to effectively manage multiple projects simultaneously
  • Proficient at using data to prioritize, decide, and optimize marketing campaigns
  • Excellent communication and collaboration skills
  • Experience with Marketing & Salesforce Automation (Marketo & SFDC preferred)
Full-time