This role is responsible for end-to-end project management/campaign operations and internal relationship building.
Oversee the project definition, management and execution of email channel programs, including but not limited to, email campaign management, social media integration, landing pages and support sites, online media and promotions, and affiliate marketing, in order to maximize client business/marketing objectives
Day to day contact for the respective internal Enterprise client; able to build strong client relationships while executing up-sell and cross-sell to organically grow the business
Accountable for each assigned marketing/media project and each phase of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI
Works directly with the creative, development and account teams to ensure that each project is on strategy, on time and within budget
Serve as a point of integration for multiple agency departments; ensure integrated program management
Able to write solid proposals and strategies for a variety of verticals
Help identify and qualify vendors for partnerships
Manage third-party vendors and contractors and evaluate new opportunities for the client on an ongoing basis
Stay up-to-date on and advises clients of the latest trends in email marketing/media (i.e. kinetic elements, responsive dev technique)
Participate in new project development and new business efforts as required by management
Has a conversant understanding of common digital tools and techniques (HTML/CSS, .NET or PHP, database design/development, etc.)
3-5 years of email campaign operations/marketing program/project management experience
Able to provide inventive, but measurable, solutions for client challenges
Experience with Email Service Provider (ESP) platforms (i.e. Harmony, Cheetahmail, Salesforce Marketing Cloud (SFMC), Yesmail, Responsys, Zeta, SilverPop, etc)
Deeply familiar and passionate about email marketing concepts, practices and programs. A strong understanding of email marketing
Highly motivated and assertive self-starter
Experienced with hands-on implementation and results measurement
Able to work with minimal supervision while maintaining focus and productivity
Time management and problem solving skills
Able to quickly adapt to new situations
Able to think "outside the box" to solve and deliver
Exemplary communication skills (persuasive written, compelling verbal)
Solid understanding of usability within the Web and email channels
Experience drawing recommendations from channel analytics
Ability to create and monitor business KPIs (key performance indicators)
Focused on results and detail oriented
Education: 4 year college degree in related field preferred
Automotive channel experience a plus
Freemarker, AMPscript or Velocity scripting expertise is a BIG plus
Ability to dedicate yourself to our clients and do whatever the job takes to deliver their solutions
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry's top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes. For more information, visit www.epsilon.com. Follow us on Twitter at @EpsilonMktg.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, color creed, religion, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, citizenship status, marital status, medical condition as defined by applicable state law, genetic information, disability, military service and veteran status, pregnancy, childbirth and related medical conditions, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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