: Sr. Marketing Manager

Soofa is the neighborhood news feed that connects a community with screens everyone can see and anyone can use.

We are seeking a marketing lead to tackle the development, implementation, and optimization of big-picture marketing initiatives to hypergrow Soofa’s brand, the Soofa Talk platform, and new products and ideas in development. This is a senior role requiring a strong track record of measurable growth and is ideal for someone looking to grow from a marketing manager into a marketing director. 

Soofa is for people with a shared stake in a special place. Join the movement!

Responsibilities

  • Get your hands dirty as part of a growing team where you’ll shape both high-level strategy and on-the-ground impact (this is not a “strategy only” role)
  • Assess market opportunities and strategize where Soofa can fill unmet needs; create and implement a plan to fill those needs
  • Develop and own revenue-focused KPIs; grow each of our marketing programs month over month
  • Utilize your strategy, business, and marketing knowhow to advance both top-of-the-funnel and downstream marketing initiatives to increase demand for Soofa with MQLs
  • Build and manage paid and organic lead generation campaigns with advertising partners based on sweet sweet data
  • Work as a cross-functional liaison between internal Product, Sales, and Customer Success teams and external stakeholders to advise on product improvements
  • Shape messaging and content and bring Soofa to new audiences
  • Create marketing and sales enablement materials to help our customers and our Sales team
  • Drive traffic to our website, landing pages, and social media 

Qualifications

  • 3-5 years’ marketing/analytics/revenue growth experience, especially at a startup or high-growth organization
  • 2-4 years’ business analytics, operations, and process management experience 
  • Experience scaling ad spend at a startup
  • Excellent writing skills and hands-on, proactive approach to producing content ideas, emails, ads, one-pagers and case studies
  • Marketing tech expert (Adwords, Hubspot, and more)
  • A proven track record running campaigns to lower CPM cost

Candidate Characteristics

  • Data-driven:  Your resume, and your life, are chock-full of metrics
  • Customer-focused:  Customers are the first thing you think of when you wake up
  • Relationship builder:  Both colleagues and clients are excited to hear from you
  • Love of working cross-departmentally with many stakeholders
  • Exceptional planning abilities and attention to detail and process
  • Crystal-clear communicator
  • A “launch, then iterate” approach to life; you love to try new things

Bonus Points For

  • Experience in OOH/DOOH
  • Experience leading a team

Perks of Working with Soofa

  • Generous healthcare, dental, and parental leave packages
  • Short- and long-term disability and life insurance
  • Unlimited PTO
  • Dog-friendly office
  • Team lunches every Friday
  • Team activities like ski trips, camping, Whiskey Wednesdays, etc. 
  • Company culture focused on talent development and caring personally
Full-time

Employee Testimonials

Charlotte Warne
Product Manager