: Senior TV Growth Marketing Associate
222 Berkeley Street
Boston, MA 02116

Employee Testimonials


DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. Its simple, at DraftKings, we believe lifes more alive with skin in the game. For that reason, were committed to responsibly creating the worlds favorite games and betting experiences. Headquartered in Boston, MA, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

The Strategy Behind the Game

Were growing rapidly and searching for a Marketing Associate on the Growth Marketing team. In this role, you will support integrated marketing efforts, focusing on go-to-market campaign planning and execution for Offline marketing channels, namely TV. If youre a self-motivated and organized individual with high attention to detail and the ability to interface with external partners, we think DraftKings is the perfect place for you.

What youll do as a TV Marketing Associate:

  • As a TV Marketing Associate for the Growth Marketing team, you will assist in the development and execution of Offline marketing campaigns to reach targets KPIs.
  • Develop reports to measure the health of marketing campaigns, collaborating with analytics in the process.
  • Research, analyze, and maintain record of trends, innovations, and best practices for relevant marketing channels.
  • Partner with our internal creative agency to help manage TV creative assets, working on timelines and deliverables as well as collaborating across teams ensure a smooth end-to-end process.
  • Execute media buys for advanced TV, utilizing the third-party tool Dataxu. Also working on the media strategy and execution for YouTube.
  • Manage spend and budget reporting, ensuring spend is being accurately reported to all stakeholders.

What skills you will use:

  • Bachelors degree in Marketing, Advertising, Business, or a related field.
  • 2+ years of marketing-specific experience with a focus on acquisition and growth marketing.
  • Understanding of consumer facing marketing channels such as TV, OTT Digital Video, YouTube, etc.
  • Hands-on experience with marketing platforms; a willingness to not just strategize but also own execution.
  • Excellent organizational and , analytical skills.
  • Familiarity with the fantasy sports or gambling a plus.

Who are we a good fit for?

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and were great at coming together to find creative solutions to some of techs most interesting problems. If that sounds good to you, join us.

Apply now

As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.

Were proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. Well never discriminate against anyones background or creed. If youre good at what you do, we want you to do it at DraftKings.

You may be required to become licensed through applicable regulatory agencies.


Employee Testimonials

Manasa Konidena
Software Engineer

"The inclusive spirit is a huge motivating factor to working at DraftKings. When you are working on a project as a team which most times is already fleshed out by product teams and managers and gone through reviews, at project kick-offs and review meetings, your ideas and opinions are heard and taken seriously. An atmosphere is created where giving an opinion which you believe is valuable is the organic decision you make."

Tyler Dowse
Business Data Analyst

"Since my first day on the job, I’ve always felt like my ideas have been valued. Because DraftKings is so reliant on data-driven decision making, everyone in the company is willing to open up to your ideas if you have the data to back them up. Age, position, and experience have no negative impacts on how you are perceived at DraftKings, which makes for a very productive and collaborative workplace."

Ellen Kim
Senior Software Engineer

"I've found that working with really intelligent people to build new products motivates me to continue our journey at DraftKings together. Learning and sharing a variety of knowledge with each other, and solving technical problems together keeps me really interested in the industry and makes me feel highly valued at DraftKings every day."

Jessie Haffey
Senior Software Engineering Manager

"The problems we solve are unique because we’re dealing with live sporting events. Most tech products deal with relatively predictable traffic, as where our traffic on an NFL Sunday could be significantly higher than any other day of the week and might vary drastically minute to minute based on the game."

Jeff Singer
Tech Lead

"The first time I saw the engineering team work on a production outage, I was amazed by the deep understanding of our systems, the professionalism, and the urgency that my colleagues brought to the table. I have never seen anything else like it in my career as a software engineer."