: Senior Manager, Customer Marketing (Identity & Access Management)
333 Summer Street
Boston, MA 02210

Employee Testimonials

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Overview

LogMeIn is seeking a Senior Manager of Customer Marketing to oversee global responsibilities for our Identity and Access Management line of business. We are seeking someone who is passionate about managing people, about marketing, understands the customer journey and the impact that marketing can make along that journey. Candidates should be well rounded marketers with experience with integrated campaigns and be able to speak to successful sales and customer success alignment.  Candidates should have a positive attitude, be able to embrace and drive change, work with a cross-functional team, and the ability to move at the speed of SaaS.

Responsibilities

  • Understand Customer Marketing lifecycle and define a marketing strategy to support
  • Understand customer lifecycle model adopted by LogMeIn and current state of marketing efforts to support it at each stage
  • Work with cross-functional teams including; product marketing, customer success, sales, web, SEO, brand, and comms to support customer marketing activity
  • Build relationships and gain an understanding of the various teams, impact and role in the customer journey
  • Set clear targets and objectives for marketing execution and delivery
  • Ability to align with data and product teams to understand state of data, impact on customer marketing programs and build strategy to communicate and resolve any gaps
  • Develop customer marketing plan that aligns with strategic priorities and initiatives
  • Build plan that outlines marketing tactics and deliverables to support customer initiatives
  • Develop and foster relationships with marketing and sales teams
  • Collaborate with Voice of the Customer and cross-functional teams to communicate, gain buy-in and support for plan
  • Own and build out customer marketing communication plan across in-product and automation
  • Drive retention and cross-sell plans that better develop the LogMeIn customer base
  • Lead team to execute on customer marketing GTM plan
  • Oversee roll out and activation of strategic customer marketing plans including; events, trainings, and webinars
  • Review marketing efforts in an ongoing basis and be prepared to pivot if needed
  • Manage customer marketing budget
  • Communicate proactively on reoccurring basis with key stakeholders
  • Measure progress and impact of customer programs and communicate back to key stakeholders
  • Present plans for review prior to implementation
  • Share plans on a quarterly basis to review performance versus targets and key learnings

Qualifications

  • 7+ years of experience
  • 3+ years managing a team
  • Excellent communication skills, written and verbal
  • Strong problem-solving skills to identify, analyze, and optimize marketing activity
  • Experience in the tech industry
Full-time

Employee Testimonials

Claire Bergen
Senior Associate Counsel

LogMeIn provides a unique corporate culture that fosters a friendly and personal atmosphere while presenting its employees with a professionally challenging and intellectually stimulating day-to-day experience. Over the past four years, working here has given me so many opportunities to collaborate with creative, energetic and interesting people in the legal and tech communities; it’s been a greatly fulfilling period in my career.

Karla Lemos
Senior User Services Representative

What I love most about LogMeIn is that they take the time to develop my skills and knowledge to advance my career within the company. LogMeIn truly values people on a personal level, creating an environment where you don't want to leave.

Mike Kirk
Account Executive

I love working at LogMeIn because of the work-life flexibility, as well as the accessibility to resources to foster career growth