: Senior Director, Product Marketing - Web Presence
10 Corporate Drive
Burlington, MA 01803


Are you an aspiring entrepreneur or General Manager with the expertise of a Product Marketer? Do you have a passion for deeply understanding customers and what they need, both today and tomorrow? Are you a visionary who can use customer insights, market data, and a deep understanding of industry trends to create forward-thinking product and go-to-market strategies? Are you a leader who can both influence senior leadership on big ideas and manage your team to execute, execute, execute? Are you action-oriented and wake up each day thinking about how to drive both customer success and revenue growth?

We are looking for a Senior Director, Product Marketing to lead product marketing for our Web Presence brands (e.g. Bluehost, Domain.com, HostGator). We are looking for someone who has a proven track-record of forward-thinking product vision that meets a clear market need with high likelihood of market acceptance. In this role, you will help shape our product strategy in close collaboration with Product Management leadership and define our go-to-market approaches so that we can execute on your vision. You will lead a team of product marketers to define positioning, packaging, and pricing strategies, drive sales and marketing plans, and execute cross-functionally on those plans. You will bring new offers to market, enhance existing offers, and find new ways to make our brands the cornerstone of small business success. We are looking for a leader who can drive alignment on strategy and drive business results, all while building collaborative relationships across the business.

What youll do:

  • Define data-backed product vision and positioning for Web Presence brands in close partnership with Product Management leadership and other key stakeholders
  • Develop insights on customers, competitors, and market trends that allow you to take action to unlock new opportunities and hedge against business threats
  • Create alignment with Web Presence leadership team on vision, develop execution strategies, and align cross-functional resources to execute on strategy
  • Manage team of Web Presence product marketers to execute on your priorities
  • Craft offers and positioning that cuts through the clutter of a competitive market
  • Define pricing and packaging strategies
  • Partner with product and service delivery teams to align roadmaps with offer needs
  • Collaborate with leaders of other functions to implement comprehensive sales and marketing plans (e.g. acquisition marketing, customer marketing, sales, etc.)
  • Be a driving force for both customer success and Web Presence financial goals, rigorously tracking and managing to KPI goals
  • Develop the talent on your team so that they can meet their career goals and become the next generation of leaders for Web Presence and Endurance more broadly

Who you are:

  • Bachelor degree/MBA Preferred
  • 10+ years of experience in software product strategy such as in Product Marketing, Product Management, Corporate Strategy, Management Consulting, or entrepreneurial roles
  • 5+ years of Product Marketing experience
  • 3+ years of management consulting experience at a top firm
  • 3+ years of experience in hosting, websites, or ecommerce
  • 3+ years of experience in software as a service (SaaS)
  • 3+ years of experience in industries serving small businesses (or direct small business experience)
  • Technology startup experience
  • Track record of defining product vision and executing plans to win market share
  • Track record of defining positioning, pricing, and packaging strategies that drive business results
  • Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
  • Influential leader who builds trust with peers and superiors, can effectively sell new ideas in the face of opposition, and develops highly collaborative relationships
  • Excellent ability to create logic-driven, data-backed recommendations with an eye towards pithiness; excellent written and oral communication skills
  • Experienced people-manager who can both drive results and develop careers
  • Strong collaborator with experience leading teams of peers spanning multiple functions
  • Self-starter who can operate with limited guidance but knows when to ask for help
  • Positive attitude and proven team player
  • Fearless to take on new responsibilities or try something new
  • Outstanding flexibility, adaptability and sense of accountability

Why youll love us:

  • Love fitness? So do we! Enjoy our free fitness center, just a short stroll away, and outdoor yoga all summer long.
  • We know youre more than what you do from 9-5. Whether you cant learn enough about Ayurveda, or prefer to spend free time walking shelter dogs at your local animal rescue, we support however you fuel your passion when youre not fueling our brands. Our employees use our products for free (or at a deep discount!) to help them refine their passion projects.
  • We keep you well fed and hydrated. Daily breakfasts, healthy snacks, flavored seltzer dispensers, and lunch every Friday. And dont miss our bar with four rotating taps and Willy Wonka style candy counter.
  • We volunteer. A lot. Through partnerships with local charities like Rosies place, Junior Achievement, and Lazarus House, our teams are routinely out in our community giving back and doing good.
  • Plentiful parking. Park further away to get your steps, or as close as you can to the entrance - it doesnt matter to us, because theres plenty of free onsite parking and electric car charging stations.
  • Stretch your legs. We have stand up desks, and if youre really motivated, you can do a few miles on the treadmill desks. We have communal seating to work and chat if you need a fresh view. Go ahead, get moving!
  • Weve got you covered. From 401k, generous PTO, tuition reimbursement, casual dress code and excellent medical, dental, and vision - were there for you!