: Senior Digital Marketing Specialist
275 Wyman St
Waltham, MA 02451

Employee Testimonials


From its brilliant but modest start, Vistaprint has grown into an e-commerce powerhouse. Employing over 6000 globally, we have achieved an impressive growth rate and continue to strive for the highest. Through a revolutionary business model supported by patented and proprietary technologies, Vistaprint does what no one else can. We deliver high-quality printed products in low volumes for a great price.  Our core business is providing online services and solutions, such as email marketing, websites and postcard marketing and our products range from business cards to brochures, banners and signs, photo books and beyond.


Vistaprint’s SEO team strives to grow organic search traffic in innovative and effective ways. If you’re a creative thinker who loves to learn new things and share your passion with other people, you will love your role here. Our global team works collaboratively to solve problems while encouraging its members to take ownership and dive deep. The Senior Specialist will be responsible for the execution of Organic Search strategies pertaining to content opportunities and optimizations on our website.


The successful candidate will be a self-starting, motivated online marketer with a passion for SEO who will be involved in cross-functional company-wide efforts to optimize the site for growing organic search performance.   


You will be responsible for the execution of SEO content improvements and needs, such as:


  • Work closely with internal lines of business; provide SEO support and recommendations for growth, and develop an outstanding collaboration with partners
  • Perform keyword research to identify opportunities for growing SEO performance
  • Develop on-page optimizations, including improvements to page copy, HTML tags, and other key on page elements 
  • Work with content marketing team on SEO content strategy and continuous improvements to our blog; brainstorming topics for new content and revisiting existing content
  • Prepare performance reporting for internal stakeholders; monitor the impact of content changes and identify ways to show impact


Experience & Requirements:

  • BA or BS required
  • 2-4 years of experience in SEO with a focus on content initiatives
  • Experience with / interest in Analytics tools (Google Analytics, Google Search Console)
  • Demonstrated ability to work well both independently and in a team setting
  • Must be comfortable being an advocate for SEO with internal partners and key stakeholders within the organization
  • Self-Starter with the ability to quickly learn, influence others and drive change
  • Ability to respond to shifting priorities quickly and effectively when necessary
  • Organizational and cultural astuteness
  • Strong attention to detail
  • Experience working with a global team preferred but not required

Employee Testimonials

Adam Lawless
North American Public Relations Lead

I’ve worked in a variety of environments throughout my career and I’ve always been told that having work-life balance was a priority. Not until coming to Vistaprint have I seen this ideology followed through on and put into practice so effectively and passionately with ample paid time off and work-from-home opportunities. I see Vistaprint as an extended family, but we never forget that each team member has a life and family outside that needs as much attention and care. I look forward to coming to work each and every morning. But more importantly, I know that when I’m needed at home, I’m able to put my full attention where it’s needed.”

Andrew Holmes
Sr. Analyst

Vistaprint has a culture that allows me to feel psychologically safe to communicate honestly, I am enabled to share and receive feedback early and often. With regular touch bases with my manager, I can control my development, finding opportunities to take on projects that challenge me to work on areas of improvement or/and showcasing my strengths.

Sebastian Klapdor
Chief Data Officer

What stands out to me the most about Vistaprint is the culture of entrepreneurship, collaboration and putting the customer first. It feels like a $1.5bn startup with quick decision making, a fail-fast approach and agile teams that can pivot when something doesn’t work out. 

Veronica McCarthy
VP, Technology

Vistaprint is going through a transformation, and we are using technology in new and unique ways to deliver jaw-dropping value for our customers. The work of the technology team is the engine that is driving Vistaprint’s success now and into the future as we build and maintain flexible, scalable cloud-based microservices architecture using APIs. Our tribe and squad structure gives the technology teams autonomy to determine their own roadmaps and how they will achieve their goals using innovative strategies.  We work backwards from customer outcomes and experiences to drive our roadmaps. We are a community of builders creating the next generation of ecommerce in mass customization a reality.