: Senior Business Data Analyst, Digital Marketing
222 Berkeley Street
Boston, MA 02116

Employee Testimonials


DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. Its simple, at DraftKings, we believe lifes more alive with skin in the game. For that reason, were committed to responsibly creating the worlds favorite games and betting experiences. Headquartered in Boston, MA, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

Love data? We do too.

Were looking for a Senior Business Data Analyst to help us scale quickly through data-driven action. When you join our Digital Marketing Analytics team, you will be at the center of our efforts to grow our user base through all our digital channels. You will partner with stakeholders across the organization, from engineering and data science to creative operations and marketing, to help us efficiently reach new customers and grow our base of DraftKings users. Sound good to you? Join us!

What youll do as a Senior Business Data Analyst:

  • Identify opportunity areas for new digital marketing campaigns and improved marketing efficiencies through campaign and customer value analysis.
  • Support marketing strategy through analysis and testing of digital campaigns and marketing creatives.
  • Build reports, dashboards, and alerts to monitor performance of the Digital Marketing teams key success metrics.
  • Develop models and automated processes to optimize marketing bidding strategies.
  • Partner with engineering and marketing teams to identify and utilize the data needed to maximize digital marketing performance.

What skills you will use:

  • 3+ years of experience in analytical roles, preferably in a marketing functional area.
  • Bachelors degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline.
  • Expertise in SQL, Excel, R, Python or statistical programming languages.
  • Experience with data visualization tools (Tableau, Looker, etc.) and the ability to tell a story with data.
  • Experience with statistics and reporting automation.
  • Comfortable in a fast-paced, results-driven environment.
  • Ability to work cross-functionally and autonomously, with good communication skills and a strong desire to produce high-quality work.

Who are we a good fit for?

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and were great at coming together to find creative solutions to some of techs most interesting problems. If that sounds good to you, join us.

Apply now

As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.

Were proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. Well never discriminate against anyones background or creed. If youre good at what you do, we want you to do it at DraftKings.

You may be required to become licensed through applicable regulatory agencies.


Employee Testimonials

Manasa Konidena
Software Engineer

"The inclusive spirit is a huge motivating factor to working at DraftKings. When you are working on a project as a team which most times is already fleshed out by product teams and managers and gone through reviews, at project kick-offs and review meetings, your ideas and opinions are heard and taken seriously. An atmosphere is created where giving an opinion which you believe is valuable is the organic decision you make."

Tyler Dowse
Business Data Analyst

"Since my first day on the job, I’ve always felt like my ideas have been valued. Because DraftKings is so reliant on data-driven decision making, everyone in the company is willing to open up to your ideas if you have the data to back them up. Age, position, and experience have no negative impacts on how you are perceived at DraftKings, which makes for a very productive and collaborative workplace."

Ellen Kim
Senior Software Engineer

"I've found that working with really intelligent people to build new products motivates me to continue our journey at DraftKings together. Learning and sharing a variety of knowledge with each other, and solving technical problems together keeps me really interested in the industry and makes me feel highly valued at DraftKings every day."

Jessie Haffey
Senior Software Engineering Manager

"The problems we solve are unique because we’re dealing with live sporting events. Most tech products deal with relatively predictable traffic, as where our traffic on an NFL Sunday could be significantly higher than any other day of the week and might vary drastically minute to minute based on the game."

Jeff Singer
Tech Lead

"The first time I saw the engineering team work on a production outage, I was amazed by the deep understanding of our systems, the professionalism, and the urgency that my colleagues brought to the table. I have never seen anything else like it in my career as a software engineer."